The adult public's taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm. Raymond Loewy More Quotes by Raymond Loewy More Quotes From Raymond Loewy Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended. Raymond Loewy designexperienceblack Between two products equal in price, function and quality, the one with the most attractive exterior will win. Raymond Loewy businesswinningtwo The most beautiful curve is a rising sales graph. Raymond Loewy risingcurvesbeautiful It's a simple exercise; a little logic, a little taste, and the will to cooperate. Raymond Loewy simpleexerciselittles It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification. Raymond Loewy simplicitymightscience The most reliable appliance has simplicity and quality, does what is demanded of it, is economical to use, easy to maintain, and just as easy to repair. ...It also sells best and looks good. Raymond Loewy simplicityqualitydoe I can claim to have made the daily life of the 20th Century more beautiful. Raymond Loewy daily-lifecenturybeautiful Design is too important to be left to designers. Raymond Loewy designerdesignimportant A designer must always think about the unfortunate production engineer who will have to manufacture what you have designed; try to understand his problems. Raymond Loewy understandingsciencethinking It all must start with an inspired, spontaneous idea. Raymond Loewy spontaneousinspiredideas People will turn to you, follow you, support you only as long as they are confident that you are doing your best. Raymond Loewy support-youlongpeople Good design is not an applied veneer. Raymond Loewy good-designveneerdesign Ugliness does not sell. Raymond Loewy uglinesssellsdoe Design, vitalized and simplified, will make the comforts of civilized life available to an ever-increasing number of Americans. Raymond Loewy designcomfortnumbers The main goal is not to complicate the already difficult life of the consumer. Raymond Loewy difficultexperiencegoal Form, which should be the clean - cut expression of mechanical excellence has become sensuous and organic. Raymond Loewy cuttingexcellenceexpression As a boy I had liked both drawing and physics, and I always abhorred the role of being a spectator. In 1908, when I was 15, I designed, built and flew a toy model airplane which won the then-famous James Gordon Bennett Cup. By 16 I had discovered that design could be fun and profitable, and this lesson has never been lost on me. Raymond Loewy airplanefunscience Never leave well enough alone. Raymond Loewy wellsenough If America wants to make "made in America" a symbol of excellence and worth. They have to make everything of high quality, otherwise the best. Raymond Loewy qualityexcellenceamerica There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.' Raymond Loewy modernismtrashrace
