A lot of its readers are of an age where they forget to cancel. Jerry Della Femina More Quotes by Jerry Della Femina More Quotes From Jerry Della Femina I'm hard-nosed about luck...If you're persistent in trying and doing and working, you almost always make your own fortune. Jerry Della Femina luckfortunetrying Nothing kills a bad product faster than good advertising. Jerry Della Femina advertisingmarketingfaster Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again. Jerry Della Femina advertisingtryingsometimes The Creative Revolution is over. Everybody is justholding onto their jobs and no one is ever going to say toa client... ‘Buy this or I’ll resign your account.’ You don’tdo it anymore. It’s now, the majority of the time... ‘How do you like it? When can I change it for you?’ Jerry Della Femina majoritycreativejobs Half the money I spend on advertising is wasted; the trouble is I don't know which half. Advertising is the most fun you can have with your clothes on. Jerry Della Femina clotheshalffun From Those Wonderful Folks Who Gave You Pearl Harbor. Jerry Della Femina advertisingpearlswonderful Everybody sat around thinking about Panasonic, the Japanese electronics account. Finally I decided, what the hell, I'll throw a line to loosen them up. 'The headline is, the headline is: From Those Wonderful Folks Who Gave You Pearl Harbor.' Jerry Della Femina linespearlsthinking I honestly believe that advertising is the most fun you can have with your clothes on. Jerry Della Femina businessfunbelieve I'm hard-nosed about luck. I think it sucks. Yeah, if you spend seven years looking for a job as a copywriter, and then one day somebody gives you a job, you can say, Gee, I was lucky I happened to go up there today. But, dammit, I was going to go up there sooner or later in the next seventy years. If you're persistent in trying and doing and working, you almost make your own fortune. Jerry Della Femina determinationtimejobs Because I'm in advertising, not electricity! Jerry Della Femina electricityadvertising Thank you for making me nouveau riche. Jerry Della Femina nouveau-richethank-you That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in. Jerry Della Femina chicagothreecities There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster. Jerry Della Femina advertising-businessfasterhumorous I learned much from my father just by watching his example. If I saw him hold a door open for someone, I learned to do the same. Kids always observe their parents and I always watched my daddy. Jerry Della Femina doorsfatherkids Marketers are making retirement respectable. Instead of being the beginning of the end, it sounds like Nirvana-do what you want without any responsibilities. The boomers think that they're 16. Marketers try to keep the charade going. Retirement will look so good, others are going to be jealous. Jerry Della Femina jealousresponsibilityretirement It goes back to all of us wanting to be in Hollywood. We're all dying to win an Oscar. Jerry Della Femina hollywooddyingwinning Kids don't know what life was like without cell phones. Jerry Della Femina cell-phoneslikeknowlife Pictures bring you inside, whether you see yourself driving a new car or as a hapless prisoner who is being abused. Jerry Della Femina picturesyourselfyoucar The object of advertising is to get people to feel better about the product you're selling. Jerry Della Femina feelbetteryoupeople My grandmother would start making her meat sauce at 7 in the morning on Sunday, and within five or six hours, that smell would be all through the house. Jerry Della Femina startsundayhousemorning
