A small change at the beginning of the design process defines an entirely different product at the end. Jonathan Ive More Quotes by Jonathan Ive More Quotes From Jonathan Ive One person's car is another person's scenery. Jonathan Ive person another scenery car Every new car, you open the door, and you look at all those internal mellifluous swoopy bits, and they have no meaning. Jonathan Ive look you new-car car With a father who is a fabulous craftsman, I was raised with the fundamental belief that it is only when you personally work with a material with your hands, that you come to understand its true nature, its characteristics, its attributes, and I think - very importantly - its potential. Jonathan Ive you nature work father It's easy to think that craft can't change but important to remember that all craft process was at some point new, at some point challenged convention - not to be contrary, but enabled by some breakthrough, some newly discovered principle, or sometimes some wonderful accident. Jonathan Ive think change remember sometimes Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operation and we're effective. We know what we're doing, so we'll make money, but it's a consequence. Jonathan Ive best good trust money It's great if you can find what you love to do. Finding it is one thing, but then to be able to practise that and be preoccupied with that is another. Jonathan Ive great you what-you-love love The benefit of hindsight is we only really talk about those things that did work out. Jonathan Ive only talk things work True simplicity is, well, you just keep on going and going until you get to the point where you go, 'Yeah, well, of course.' Where there's no rational alternative. Jonathan Ive true go you simplicity Make each product the best it can be. Focus on form and materials. What we don't include is as important as what we do include. Jonathan Ive product best focus important The thing with focus is that it's not this thing you aspire to, like, 'Oh, on Monday I'm going to be focused.' It's every single minute: 'Why are we talking about this when we're supposed to be talking about this?' Jonathan Ive you focused focus monday There was a 'Wired' cover that had a big Apple logo with a crown of barbed wire as thorns, and underneath it just said, 'Pray.' I remember this because of how upsetting it was. Basically saying either it's going to just go out of business or be bought. Jonathan Ive crown saying business remember It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage. Jonathan Ive great look sad people We won't be different for different's sake. Different is easy... make it pink and fluffy! Better is harder. Making something different often has a marketing and corporate agenda. Jonathan Ive pink be-different better easy
