A small change at the beginning of the design process defines an entirely different product at the end. Jonathan Ive More Quotes by Jonathan Ive More Quotes From Jonathan Ive Design is a word that's come to mean so much that it's also a word that has come to mean nothing. Jonathan Ive philosophical design mean When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole. Jonathan Ive philosophical tools broken That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one. Jonathan Ive design three years We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money. Jonathan Ive goal successful people And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said, 'No Jony, you're just really vain. You just want people to like you. I'm surprised at you, because I thought you really held the work up as the most important and not how you are perceived by people.' People misunderstand Steve because he was so focused. Jonathan Ive team important people With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work. Jonathan Ive phones skins numbers I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make. Jonathan Ive important views thinking Titles or organizational structures, that’s not the lens through which we see our peers. Jonathan Ive lenses titles peers We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a set of values. And what preoccupies us is that sense of care, and what our products will not speak to is a schedule, what our products will not speak to is trying to respond to some corporate or competitive agenda. We’re very genuinely designing the best products that we can for people. Jonathan Ive design trying people Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better. Jonathan Ive caring goal trying One thing most people don't know is that Steve Jobs is an exceptional designer. Jonathan Ive designer jobs people In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first understandings of form and material, of the way a material behaves--'I press too hard here, and it breaks here' and so on. Some of the digital rendering tools are impressive, but it's important that people still really try and figure out a way of gaining direct experience with the materials. Jonathan Ive missing giving people I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make. Jonathan Ive speech care thinking We have always thought about design as being so much more than just the way something looks. It's the whole thing: the way something works on so many different levels. Ultimately, of course, design defines so much of our experience. Jonathan Ive design different looks At the start of the process the idea is just a thought - very fragile and exclusive. When the first physical manifestation is created everything changes. It is no longer exclusive, now it involves a lot of people. Jonathan Ive people ideas firsts The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money. Jonathan Ive apples alternatives design The goal of Apple is not to make money but to make really nice products, really great products. Jonathan Ive apples nice goal But one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face. Jonathan Ive designer faces tails It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically. Jonathan Ive numbers motivational inspirational I left London in 1992, but I'm there 3-4 times a year, and love visiting. Jonathan Ive london and-love years
