Advertising ... is a parasitic activity; it forces goods for which there is no real need or demand on a foolish or even a reluctant public, always by appealing to their lower instincts. Ann Bridge More Quotes by Ann Bridge More Quotes From Ann Bridge The full life depends, not on the range of experience but on the intensity of the interest, the emotion involved, and on its being a personal interest. Ann Bridge intensity passion emotion What is freedom? It consists in two things: to know each his own limitations and accept them - that is the same thing as to know oneself, and accept oneself as one is, without fear, or envy, or distaste; and to recognise and accept the conditions under which one lives, also without fear or envy, or distaste. When you do this, you shall be free. Ann Bridge envy accepting two we should be careful not to let machinery swamp life. That we should be sure, when we are confronted with a fresh mechanical contrivance, that we are not losing more than we gain by adopting it. Ann Bridge swamps gains technology As soon as you start asking what education is for, what the use of it is, you're abandoning the basic assumption of any true culture, that education is worth while for its own sake. Ann Bridge sake education culture I do disapprove of the modern attitude that you can't do the simplest thing, like dying or being born, in your own house. Ann Bridge life-and-death house attitude In any relationship we feel an unconscious need to create, as it were, a new picture, a new edition of ourselves to present to the fresh person who claims our interests; for them, we in a strange sense wish to, and do, start life anew. Ann Bridge strange wish needs do get over the idea that size has any value or merit. It is the enemy of most of the best things in the world - it is the enemy of the good life. Ann Bridge good-life enemy ideas Mountains had taken the place of religion, had satisfied her religious sense, her need for adoration and worship as no service in any Cathedral, however sublime, had been able to do. Ann Bridge sublime taken religious America ... holds up its way of life as the ideal for every nation, and seeks to impose its own standards of living - which many people think ridiculously and unwholesomely high - on others, partly of course in the search for markets. If it were openly stated that it was just a search for markets, that would be one thing, but it is not; by a tremendous propaganda campaign this materialistic conception is held up as an ideal, as somehow part of liberty, and above all, as a form of happiness. Ann Bridge america people thinking there is that wish, in the name of democracy, to level down, because high cultural standards are despised and rejected, and even feared, in our Western Democracies. Don't let anyone else have what I've not got, or can't enjoy! - is the secret theory. A very large number of writers in the British and American popular press profess to be preaching democracy when in fact they are only trying to make envy respectable! Ann Bridge envy names numbers Americans ... attach such a fantastic importance to their baths and plumbing and gadgets of all sorts. They talk as if people could hardly be human beings without all that; we in Europe are beginning to wonder if people can be human beings with it. Ann Bridge baths europe people the essence of vulgarity seemed to lie in the pretence at being or the attempt to be, something that one really was not, with the resulting lack of ease and dignity and taste. Ann Bridge taste essence lying advertising confuses values ... By appealing either to fear, or to vanity, or to covetousness, it very skillfully insinuates false values. Ann Bridge covetousness advertising vanity In Europe, a product must be good, or it will not sell in competition with other products; with you, it is enough to say that it is good, often enough and sufficiently loudly. The keenest competition is not in the making of things but in the advertising of them! Ann Bridge advertising competition europe What I find most injurious to mankind in modern advertising is the constant appeal to material standards and values, the elevating of material things into an end in themselves, a virtue. Ann Bridge advertising modern virtue
