Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed. Maurice Saatchi More Quotes by Maurice Saatchi More Quotes From Maurice Saatchi There is no rivalry between Google and traditional advertising. Maurice Saatchi rivalry google advertising Simplicity is all. Simple logic, simple arguments, simple visual images. If you can't reduce your argument to a few crisp words and phrases, there's something wrong with your argument. There's nothing long-winded about 'Liberté, égalité, fraternité'. Maurice Saatchi simplicity simple long Poetry can't cure cancer, but it can save your life until you die. Maurice Saatchi cures cancer dies Simplicity is the outcome of technical subtlety; it is the goal, not the starting point. Maurice Saatchi simplicity outcomes goal All media owners want to attract advertising revenue. Google is no different. Maurice Saatchi google media different Advertising at its worst will be killed by the Internet. And rightly so. Maurice Saatchi advertising internet worst Human nature is not amenable to prediction based on the trends or tendencies prevailing at the time. It is amenable to startling creativity of the kind practiced by great artists, directors, writers, musicians, actors, who know how to touch a chord in humans everywhere. Maurice Saatchi creativity musician artist In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind. Maurice Saatchi location technology mind America's critics can be heard everywhere. It is too much in love with money - worshipping the god of the marketplace, the golden calf. It has too much money, seven of the top 10 banks, eight of the top 10 companies etc. It is too stingy, giving away less of its wealth than other countries. It is vulgar, a rich barbarian. Maurice Saatchi eight country america Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising. Maurice Saatchi advertising proud share The Tories win elections when they lead on economic competence. Maurice Saatchi economic election winning Everyone wants to be immortal. Few are. Margaret Thatcher is. Why? Because her values are timeless, eternal. Tap anyone on the shoulder anywhere in the world, and ask what Mrs Thatcher believed in, and they will tell you. They can give a clear answer to what she 'stood for. Maurice Saatchi answers giving world It's my view that human dignity - an attribute which for years has been taken by the Left in British politics - resides in fact in Tory values of independence, individuality and self determination. Maurice Saatchi determination taken self Politics is its own world. It is a court and if the king's eye lights on you, you are a powerful figure. If the king's eye wanders elsewhere, you are out, whatever your title. Maurice Saatchi powerful eye kings True Americanism is practical idealism. Its aims, instead of being materialistic and mechanical, are idealistic to the point of being Utopian. In this way, the U.S. can provide and express ideals that strike a chord in humans everywhere - a declaration of independence on behalf of all the peoples of the world. Maurice Saatchi independence way world Speaking up for America has become a lonely ordeal. Maurice Saatchi speaking-up lonely america I don’t have to win. I just have to make you lose. Maurice Saatchi loses winning If you can’t reduce your argument to a few crisp words and phrases, Maurice Saatchi crisps argument phrases America was born out of a desire for self-determination, a longing for the human dignity that only independence can bring. Maurice Saatchi determination self america I'm instinctively a Conservative. Maurice Saatchi conservative
