Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. David Ogilvy More Quotes by David Ogilvy More Quotes From David Ogilvy I have noticed that agencies which are full of fun and ferment seem to create the best advertising. If you are not happy in advertising, for goodness sake find a job in which you would be happy. For as far as I know, we pass this way only once David Ogilvy agency fun jobs Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret. Suddenly, if the telephone line from your unconscious is open, a big idea wells up within you. David Ogilvy business drinking art Agencies which frequently work nights and weekends are more stimulating, more successful - and more profitable. David Ogilvy weekend successful night I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. David Ogilvy done business real Develop your eccentricities early, and no one will think you're going senile later in life David Ogilvy eccentricity later-in-life thinking The advertisers who believe in the selling power of jingles have never had to sell anything. David Ogilvy jingles power believe Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns. David Ogilvy campaigns baby world Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account they have ever handled. David Ogilvy rejection clients men Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. David Ogilvy advertising marketing business The secret of long life is double careers. One to about age sixty, then another for the next thirty years. David Ogilvy careers work years I do not regard advertising as entertainment or an art form, but as a medium of information. David Ogilvy entertainment information art Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be to our clients. David Ogilvy training agency people Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera. David Ogilvy agency writing men Advertising is only evil when it advertises evil things. David Ogilvy advertising-business marketing evil The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account. David Ogilvy doctors agency perspective Unless your campaign has a big idea, it will pass like a ship in the night. David Ogilvy marketing night ideas If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time. David Ogilvy government buying lying Readers travel so fast they don't stop to decipher the meaning of obscure headlines. David Ogilvy headlines obscure reader The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. David Ogilvy vocabulary business leadership You cannot bore people into buying your product - you can only interest them in buying it. David Ogilvy interest buying people
