All companies would be better off if they stopped trying to be amazing and just focused on being useful. Jay Baer More Quotes by Jay Baer More Quotes From Jay Baer Social media is the ultimate canary in the coal mine Jay Baer coal media social True advocacy is born from culture, not technology or marketing. Jay Baer marketing technology culture True influence drives action, not just awareness. Jay Baer influence awareness action We are surrounded by data, but starved for insights. Jay Baer data insight Passion is the gasoline of social media. Jay Baer gasoline passion media Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know. Jay Baer linkedin want people For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?' Jay Baer apps keys moving If you create Youtility, your customers will keep you close. Jay Baer customers ifs The future of marketing isn't big data, it's big understanding. Jay Baer data marketing understanding Smart marketing is about help not hype. Jay Baer hype smart marketing Never build your content ship on rented land. Jay Baer ships social-media land There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act. Jay Baer fear-mongering losing-control marketing Everyone says social media is a unicorn, but maybe it’s just a horse? Jay Baer unicorn horse media There is a very fine line between listening and stalking. Jay Baer nausea greed listening If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it. Jay Baer track media thinking The difference between Selling and Helping is just two letters. Jay Baer differences letters two Social media allows big companies to act small again. Jay Baer bigs media social Facebook Fan Pages are email newsletters with smaller pictures. Jay Baer digital-marketing email fans No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions. Jay Baer marketing answers thinking Every page of content you've created could be the first interaction with your web site.Think of every page as a home page. Jay Baer marketing home thinking
