Anyone interested in design must be interested in other fields of expression - theater, ballet, photography, literature, music. Lester Beall More Quotes by Lester Beall More Quotes From Lester Beall 3 requirements for a good designer: 1. genuine knowledge and love of great design. 2. sound knowledge of principles and techniques of communication. 3. heart (passion). Lester Beall communication heart knowledge The designer's role in the development, application and protection of the trademark may be described as pre-creative, creative and post-creative. Lester Beall creativity design creative The moment clients realize that revisions are not an all-you-can-eat buffet, suddenly they realize they are not hungry. Lester Beall revision buffets clients A designer…has the true responsibility to give his audiences not what they think they want, for this is almost invariably the usual, the accustomed, the obvious, and hence, the unspontaneous. Rather, he should provide that quality of thought and intuition which rejects the ineffectual commonplace for effectual originality. Lester Beall responsibility giving thinking Applied good taste is a mark of good citizenship. Ugliness is a from of anarchy.. ugly cities, ugly advertising, ugly lives produce bad citizens. Lester Beall citizens cities life
