Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it. Tim Cook More Quotes by Tim Cook More Quotes From Tim Cook I think that some people will never buy a computer because I think now we're at the point where the iPad does what some people want to do with their PCs. Tim Cook some-people never think people For us, the most important thing we can do is raise people up - that is, either by giving the ability to do things they could not otherwise do, allow them to create things they couldn't otherwise create. It's about giving them tools; it is about empowering people. Tim Cook ability important giving people