Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it. Tim Cook More Quotes by Tim Cook More Quotes From Tim Cook In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC. Tim Cook legacy different views The sidelines are not where you want to live your life. The world needs you in the arena! Tim Cook live-your-life world needs There’s something very dangerous happening in states across the country. A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors. Tim Cook two country people Discrimination, in all its forms, is bad for business. Tim Cook discrimination form I've always hated litigation, and I continue to hate it. Tim Cook hated hate I think two people with strong points of view can appreciate each other even more. Tim Cook strong views thinking I don't think Apple has to own a content business. Tim Cook apples thinking I don't really think anything Microsoft does puts pressure on Apple. Tim Cook apples pressure thinking I am who I am, and I'm focused on that, and being a great CEO of Apple. Tim Cook ceo apples who-i-am Apple doesn't do hobbies as a general rule. Tim Cook hobbies apples I'd rather Apple cannibalize Apple than somebody else cannibalize Apple. Tim Cook apples The longer the meeting, the less is accomplished. Tim Cook accomplished meetings The future of television is what our competitors have been doing for years. Tim Cook competitors television years If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life. Tim Cook technology responsibility giving So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I'd learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery. Tim Cook journey heart discovery I am confident our best years lie ahead of us and that together we will continue to make Apple the Tim Cook apples lying years While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible. Tim Cook iphone team order We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products. Tim Cook lasers apples focus Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those. A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door. Tim Cook innovation creativity doors Nobody wants to buy sour milk. Tim Cook sour-milk milk want