As more ad spending shifts online, the ability to have expertise and to innovate quickly will become critical. Kara Swisher More Quotes by Kara Swisher More Quotes From Kara Swisher No amount of tools can help a bad product. You have to remain genuine in your product development innovation and quality. Kara Swisher innovation quality tools People here will date goats. But no one wants to date a goat wearing Google glass. Kara Swisher google glasses people I won't ever stop until you're either the biggest thing around, or you're dead. Kara Swisher As I have seen with a lot of companies I have covered, acquisition interest can be a heady experience, and not always in a good way. Kara Swisher acquisition interest way Everything is a narrative in life. I learned that early on as a reporter at the Washington Post. Kara Swisher reporters posts narrative Our brand is sassy people ripping apart technologists, then going to a party with them. Kara Swisher sassy party people Home is where the pants aren't Kara Swisher pants home Go watch (Minority Report) if you can bear Tom Cruise for that long Kara Swisher minorities watches long One of my favorite vacation memories was the Thai foot massage and Internet access salons in Bangkok, followed up by my testing cellphone coverage while wading in Provincetown Harbor on Cape Cod. Kara Swisher massage vacation internet memories I love all my scoop children. But consistency and persistence is really my aim. Kara Swisher persistence consistency love children I am a big proponent of being in touch with everyone even when I do not have a story to ask about. Kara Swisher everyone i-am story being Most reporters are so transactional rather than strategic. Kara Swisher than rather most reporters I don't think you can look at my history and say they love me to death in Silicon Valley. Kara Swisher me love death history I'm focused on getting to a place where we can prove that journalism can make good money on the web. Kara Swisher place good journalism money People are worried about what's going to happen to journalism - and they should be. Every day, the blogosphere is getting better and print media is getting worse; you have to be an idiot not to see that. Kara Swisher day you journalism people I don't write about Google except to insult the company. Kara Swisher write google insult company It's the nature of journalism to need to be close to your subjects. And either you're able to be tough on them, which a lot of us are, or you get in bed with them, and some people do. Kara Swisher you journalism nature people I don't have bad taste; I have no taste. I wear a lot of the things I wore in high school, but not the cowl-neck sweaters. I was never tall, and I am the same size, so I still wear a lot of those clothes. Kara Swisher i-am bad clothes school Sure, I am funny and have a good sense of humor. Mostly, though, I just tell the truth. The internal dialogue people have in their heads - I just write it. Kara Swisher i-am good truth funny Readers appreciate the truth. Why say, 'Some think a situation is a mess?' Based on my reporting, if a situation is a mess, then I say that. The truth is always what reporters tell each other when they get back to the newsroom. Kara Swisher think truth-is situation truth
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