At URBN, we see ourselves as customer specialists, a collection of brands, each one specializing in one particular customer group, a particular lifestyle or a life stage. We offer her things she wants in environments that inspire her. We talk to her and listen to her ideas and opinions.

Richard Hayne

Categorized in : Group Ideas Life Lifestyle

We have a relationship with our customer, and that relationship translates into sales.

Richard Hayne

sales customer our relationship

For a suburban man aged 30 to 40, hell is going clothing shopping on a Saturday afternoon. There are about 5,000 other things they would put on the list ahead of clothes shopping.

Richard Hayne

man shopping hell clothes

For many years, we have repeated that the direct-to-consumer channel is growing and capturing a larger share of our customers' wallet.

Richard Hayne

wallet growing share years

The model a lot of companies use is a very pyramidal model which sort of designates that all creativity, all wisdom flows from the top. We think that's the absolute wrong model.

Richard Hayne

wrong think creativity wisdom

At a mall you can almost get frostbite, it's so boring. Looking different is worth a lot.

Richard Hayne

worth looking you boring

The store experience must become a performance, with the energy and precision of a Broadway play.

Richard Hayne

performance experience energy play

We must permeate the stores with creativity and offer service when and to the degree the customer wants it. Of course, it means offering all the omni bells and whistles they want, like in-store pickup, same-day delivery, and mobile point of sale, and all of this must be done every hour of every day the store is open.

Richard Hayne

every-day day service creativity

I would never and did not ever characterize myself as a hippie.

Richard Hayne

ever never myself hippie

As a company, we don't contribute to any cause except noncontroversial things like a breast cancer walk. I don't know anybody who is 'for' breast cancer.

Richard Hayne

walk things know company

Our job as a business is not to promote a political agenda. That's not what we do.

Richard Hayne

our job political business

We believe there is no fundamental structural changes in the young-adult market. There are, of course, fashion changes, and the success of each brand depends on the accuracy with which it predicts those changes.

Richard Hayne

brand fashion success believe

When our customer leaves Urban Outfitters, the Main Line is the type of place where more of them go than don't.

Richard Hayne

customer more place go

I don't like all suburbs, just like I don't like all parts of cities.

Richard Hayne

parts just like suburbs

The suburb in the 1950s was a bedroom community. The father worked in the city, and the mother stayed home. Now people live and work in the suburbs, and businesses have grown up or moved from cities to certain pockets of what was once the suburbs and created these places that are like cities.

Richard Hayne

mother work home father

Psychographics speaks more to an attitude, a lifestyle.

Richard Hayne

speaks more lifestyle attitude

Besides offering desirable products, the Free People brand continue to produce some of the most compelling imagery and customer engagement in the industry.

Richard Hayne

brand customer free people

The Free People brand plans to drive growth on three different fronts: product expansion, geographic expansion and improved marketing.

Richard Hayne

drive free growth people

Like Free People, the Urban brand is planning to grow by expanding product assortments, expanding the brand reach and by improved marketing.

Richard Hayne

brand grow free people

No two of our stores are the same.

Richard Hayne

same our stores two

The Anthropologie brand continues to succeed in emotionally engaging its customers while delivering strong financial results.

Richard Hayne

brand succeed results strong