Be the person others can count on to get things done Larry Winget More Quotes by Larry Winget More Quotes From Larry Winget If you're not booked, you're not any good! Larry Winget ifs Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it. Larry Winget knowing-who-you-areeffortmarketing The title's more important than the book. Larry Winget titlesimportantbook You can't write a book and just expect it to sell itself, you know. We're not building that better mousetrap and waiting for the world to beat a path to our dear. You've got to build a market for your book. Larry Winget waitingwritingbook I think shorter books are going to become more and more of the trend. So I don't think you have to write big, big, long books. Larry Winget writingbookthinking Don't educate people; touch them emotionally. Remember that people want to be scared or they want to be made happy or they want to be made sad. Larry Winget scaredwantpeople When I'm writing a book - say I'm going to write a parenting book. I'll go out and buy the 100 top parenting books and I will read those, not so I can copy them for sure. Larry Winget copieswritingbook I look at what's going on in our society and what's pissing me off at the moment and I just get my basic gut reaction to that and that gut reaction usually becomes the title of the book. Larry Winget titlesbooklooks I've been very, very successful at building probably the most recognizable, physically recognizable brand in personal development. Larry Winget buildingdevelopmentsuccessful There are two things you will never be without: One is your reputation and the other is your credit rating. Larry Winget reputationcredittwo When you miss the target, never in history has it been the target's fault. Ya gotta take responsibility! Larry Winget targetresponsibilitymissing No matter what I'm talking about, I can involve you into the story where you think it's you doing it. You're living it. I can remind you of things that went on in your life so you go, man I had that happen to me. I've been there. I've done that. Larry Winget talkingmenthinking I'm not so good at just throwing out facts and figures and education and all that. I tell stories to captivate, that give people... that touch people emotionally. Larry Winget storiesgivingpeople Never build yourself up by tearing another down. Larry Winget I have people who buy my books just so they can sit them around and show them off because of the titles, especially the Shut Up, Stop Whining and the Grow a Pair. So the title is very, very important. Larry Winget importantbookpeople I understand what my brand is. My brand is not my information. My brand is me and what I say is secondary to who I am. Larry Winget brandsinformationwho-i-am I think it's more helpful to keep your books sort of a singular focus. Get it said, get it said well, fascinate people with your words and then write another book. Larry Winget writingbookthinking If you're selling information - and I have a lot of friends who write a lot of bestselling books and they're selling information. They don't need to have a picture on the cover at all because they are not important. They're secondary to their information. To me, the information is secondary to me. Larry Winget importantwritingbook The premise, to me, is the most important thing that you have to know going in. It's the problem as you see it. So I write down the problem as I see it. That is the premise for my book. Larry Winget importantwritingbook I write titles that are confrontational. I write titles that make people want to pick up a book and find out more about it. I write good books; I write great titles though. Larry Winget writingbookpeople
