Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'. Peter Drucker More Quotes by Peter Drucker More Quotes From Peter Drucker Innovative efforts should never report to line managers charged with responsibility for ongoing operations. The new project is an infant and will remain one for the foreseeable future, and infants belong in the nursery. The 'adults', that is, the executives in charge of existing businesses or products will have neither the time nor understanding for the infant. Peter Drucker effort team responsibility In a few hundred years, when the history of our time will be written from a long-term perspective, it is likely that the most important event historians will see is not technology, not the Internet, not e-commerce. It is an unprecedented change in the human condition. For the first time - literally - substantial and rapidly growing numbers of people have choices. For the first time, they will have to manage themselves. And society is totally unprepared for it. Peter Drucker important-events technology numbers Replace your pursuit of success with the pursuit of contribution. Peter Drucker pursuit contribution A manager's task is to make the strengths of people effective and their weakness irrelevant - and that applies fully as much to the manager's boss as it applies to the manager's subordinates. Peter Drucker boss risk people Meetings are by definition a concession to deficient organization. For one either meets or one works. Peter Drucker definitions organization business One cannot manage change. One can only be ahead of it. Peter Drucker manage change The problem in my life and other people's lives is not the absence of knowing what to do but the absence of doing it. Peter Drucker knowing action people No one learns as much about a subject as one who is forced to teach it. Peter Drucker teach subjects inspirational More business decisions occur over lunch and dinner than at any other time, yet no MBA courses are given on the subject. Peter Drucker mba lunch business Adequacy is the enemy of excellence. Peter Drucker adequacy excellence enemy Do first things first, and second things not at all. Peter Drucker second-chance motivational inspirational Effective people are not problem minded; they're opportunity-minded. They feed opportunities and starve problems. They think preventively. Peter Drucker leadership opportunity thinking Listening is not a skill; it is a discipline. Peter Drucker discipline skills listening Not to innovate is the single largest reason for the decline of existing organizations. Not to know how to manage is the single largest reason for the failure of new ventures. Peter Drucker new-ventures organization reason The single most important thing to remember about any enterprise is that results exist only on the outside.The result of a business is a satisfied customer. The result of a hospital is a satisfied patient. The result of a school is a student who has learned something and puts it to work ten years later. Inside an enterprise there are only costs. Peter Drucker important years school One does not "manage" people. The task is to lead people. Peter Drucker tasks doe people It's amazing how many things busy people are doing that never will be missed. Peter Drucker busy people Strong people have strong weaknesses. Peter Drucker weakness strong people What is the major problem? It is fundamentally the confusion between effectiveness and efficiency that stands between doing the right things and doing things right. There is surely nothing quite so useless as doing with great efficiency what should not be done at all. Peter Drucker effectiveness confusion done Knowledge is the source of Wealth. Applied to tasks we already know, it becomes Productivity. Applied to tasks that are new, it becomes Innovation. Peter Drucker innovation tasks knowledge
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