Companies that have strong graphic identities have built them through years of use. Tahl Raz More Quotes by Tahl Raz More Quotes From Tahl Raz Some of the best logos are the simplest. One of the oldest is the mark used by the Bass brewery: a red triangle. Target has made a red circle with a red dot in the middle seem the very essence of affordable, hip practicality. Tahl Raz circlebesttargetred Take information technology. We have winners implementing CRM (customer relationship management systems) and losers implementing CRM. What mattered in technology is that the technology actually drives either cost reduction or superior strategy execution. Tahl Raz technologymanagementrelationship A company's logo can be a visual ambassador, one that goes on everything from business cards to delivery trucks. When used effectively, it can be the window into the soul of a brand. Tahl Raz businesssoulcardswindow Fred Segal was founded - by none other than Fred Segal - as a tiny jeans retailer in 1968. In the 1970s Segal, began selling space to employees, starting with his nephew Ron Herman. Tahl Raz employeesjeansnephewspace Drilling is risky because finding oil is only half the job. The real challenge is finding the money to pump the oil. Tahl Raz challengejobmoneyreal At Nike, designers both created and communicated the brand, transforming a company that made shoes into a purveyor of athletic heroism. Tahl Raz brandcompanyheroismshoes Sell your intellectual property based on a track record of success and innovation. Tahl Raz yourinnovationintellectualsuccess Networking is never easier than when people are coming to you. Tahl Raz neveryounetworkingpeople Schmoozers are brownnosers, sycophants more suited to middle management than to the Wild West of the entrepreneurial world. Tahl Raz wildmoremanagementworld Would it be a surprise if entrepreneurs recoil at the thought of consciously courting any person who has more power and money than they have? Tahl Raz thoughtsurprisemoneypower 'Independents' - the industry term for companies that have more capital and know-how than the typical 'wildcatter' - can grow either by exploring and finding reserves or by buying a company that already has them. Tahl Raz findinggrowmorecompany Oil wells never really run dry. A big company will drain maybe 40% of a field. Pulling out the rest of the oil, which requires an outlay of incrementally more cash per barrel, often proves uneconomical for big companies with big overheads. Tahl Raz restwillnevercompany Customers are enormously punishing when companies don't meet their expectations. Tahl Raz companiesmeetcustomersexpectations Quality that significantly exceeds the customer's expectations doesn't seem to pay off. This 'delight the customer' stuff isn't rewarding. One has to be careful about delighting customers too often, because it sort of reshapes customer expectations. Tahl Raz customerqualityexpectationspay Always the notorious red-light district of sports, boxing today is as troubled as it was even in the days when the Mob called the shots. There are too many lawsuits and too few heroes. Absurd mismatches and fraudulent rankings by unaccountable offshore sanctioning bodies have disgusted fans. Tahl Raz alwaysboxingtodaysports While professional basketball, football, and baseball players make millions and their salaries represent well over 50% of the billions generated by those sports, the spoils of boxing don't often make it to the boxers. Tahl Raz professionalboxingfootballsports No sport - maybe no business - is more entrepreneurial than boxing. Tahl Raz thanmoreboxingbusiness Anyone can call himself a promoter. Anyone can call himself a promoter and stage a fight. Unlike other professional sports, whose owners collude out of mutual interest in their sport's image and general welfare, there are no real alliances or partnerships in boxing. Tahl Raz professionalfightboxingsports When the founder of World Energy Solutions Inc. assembled his first board in 2000, it consisted of nine investors and friends. The group met quarterly, generally affirming Domaleski's every action. But the Worcester, Mass., company, which auctions electricity and gas credits, lacked customers and financing. It needed more from its board to survive. Tahl Raz friendsenergyactionworld One of the first acts during the second coming of Steve Jobs as CEO in 1997 was a major board overhaul. Tahl Raz steve-jobsceocomingfirst
