Consumers, when they've only got a couple of quid left in their pockets, are choosy about how they want to spend it. Steve Easterbrook More Quotes by Steve Easterbrook More Quotes From Steve Easterbrook Whenever you want a radical shift, it rarely happens. Steve Easterbrook you radical want happens The parents that we speak to, and the parents that are our customers, are very comfortable with the way that McDonald's fits into their lives. Steve Easterbrook mcdonald parents speak way China and Hong Kong represent an enormous growth opportunity for McDonald's. Steve Easterbrook mcdonald china growth opportunity We are putting the customer at the center of everything we do and are directing our resources towards those innovations and investments that will strengthen our ability to deliver a better McDonald's experience over time. Steve Easterbrook customer better experience time Our customers, system, and shareholders are best served when we direct our focus and energy towards executing against these critical customer expectations. Steve Easterbrook customer best focus energy Moving our headquarters to Chicago is another significant step in our journey to build a better McDonald's. This world-class environment will continue to drive business momentum by getting us even closer to customers, encouraging innovation and ensuring great talent is excited about where they work. Steve Easterbrook innovation business journey work The progress we have made in a short amount of time gives me confidence we're making the right moves to turn around our business and reposition McDonald's as a modern, progressive burger company. Steve Easterbrook me confidence business time
