Curiosity is the starting point for great science. Philip Kotler More Quotes by Philip Kotler More Quotes From Philip Kotler Don’t buy market share. Figure out how to earn it. Philip Kotler figures share People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone. Philip Kotler comfort dream people Your company does not belong inmarkets where it cannot be the best. Philip Kotler company being-the-best doe The CEO announces that the purpose of the firm is to improve the lives of the customers and the lives of the firm's stakeholders and the quality of the planet. The company will give fair compensation to all the stakeholders and the CEO will not earn more than 20 times the median income of his employees. He will want his employees to rate him, just as he also has to rate them. Philip Kotler quality purpose giving The key solution is to invest in innovation and entrepreneurship within the company. Reducing waste - although probably not eliminating it - and do so at all levels of government would probably generate the capital needed. Alas, that will probably not happen because it makes too much sense. Philip Kotler innovation government keys A person without an Apple watch is perfectly content with his present watch but when he sees his friends buying the watch, he will hanker for an Apple watch. The endless cycle of wanting, getting, and wanting again is part of the plot of Capitalism. It is the way Capitalism creates jobs. The only antidote is Buddhism that holds that people might be happier by renouncing desire rather than by striving to satisfy desire. But then how can the economy create enough jobs in a Buddhist society of "less is more." Philip Kotler buddhist buddhism jobs Every company that manufactures something is causing some damage either to the soil or water or air. Most companies treat these as externalities. But the growing movement of sustainability calls for companies to internalize these costs. Once companies do this, they will have a strong incentive to reduce their carbon footprint. Philip Kotler carbon-footprint strong air The most common conception of Capitalism is that it is an economic system consisting of privately owned businesses and large corporations that are run for profit. The profit comes from running the business efficiently and keeping the products and services up to date and competitively priced. Philip Kotler corporations common running Many great ideas need refreshment and deeper analysis. "Freedom," for example, is a great idea but it has become a cliché. Philip Kotler analysis ideas needs When managers overdo micromanaging of others, they probably hired the wrong people or failed to give them a clear idea of what each one is to accomplish. I prefer to train employees to be self-managers, just as in an orchestra each performer knows his or her role without being micromanaged. Philip Kotler self giving ideas I admire firms that have achieved a real differentiation from their competitors. Nike is all about mastering sports. Apple is all about creating technologies to make life easier and better. Audi is is all about introducing new technologies to make automobiles safer and better performing. Philip Kotler nike real sports I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction. Philip Kotler psychology marketing today Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. Philip Kotler isaac wonder book We need to take a close look at the relationship between the economic system of Capitalism and the political system of Democracy. A democracy with high concentrations of private wealth buys votes and interferes with the ability of Capitalism to perform well. It is no longer one citizen, one vote. Philip Kotler democracy political needs Too much of the income gains go to too few people, even though all of the stakeholders worked together to make their companies successful. By failing to put enough income into more hands, the GDP grows slower and consumers manage to meet their needs by incurring high levels of debt. Philip Kotler gdp successful hands In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good. Philip Kotler creating unhappy people A country's middle class is its bedrock. Philip Kotler middle class country Thomas Edison had great visions (for lights, music players, movies, etc.) but he knew they didn't count until he could make them work. His statement that creativity is 99% perspiration makes that point. Consider how much time he spent trying to make a synthetic rubber material for tires and never stopped trying but he never succeeded. Philip Kotler creativity light player Great insight comes from seeing something as odd and finding out why. Philip Kotler findings odd insight I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most potential for improving the lives of people. However, both systems need to be reexamined and refreshed so that, in fact, they do serve the majority of people. Philip Kotler democracy political people
