We need to take a close look at the relationship between the economic system of Capitalism and the political system of Democracy. A democracy with high concentrations of private wealth buys votes and interferes with the ability of Capitalism to perform well. It is no longer one citizen, one vote.

Philip Kotler

Categorized in : Needs Political Democracy

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Philip Kotler

business clever art

The sales department isn’t the whole company, but the whole company better be the sales department.

Philip Kotler

department company whole

Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.

Philip Kotler

creating knowing art

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

Philip Kotler

cost marketing art

The best advertising is done by satisfied customers.

Philip Kotler

satisfied-customers advertising done

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

Philip Kotler

marketing business lifetime

Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.

Philip Kotler

groups people needs

There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

Philip Kotler

target-market offering winning

Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.

Philip Kotler

responsibility past years

It is more important to do what is strategically right than what is immediately profitable.

Philip Kotler

profitable important

It is no longer enough to satisfy your customers. You must delight them.

Philip Kotler

delight customers enough

Good companies will meet needs; great companies will create markets.

Philip Kotler

good-company great-company needs

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

Philip Kotler

marketing worry attention

The successful salesperson cares first for the customer, second for the products.

Philip Kotler

care successful firsts

The most important thing is to forecast where customers are moving, and be in front of them.

Philip Kotler

important customers moving

Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.

Philip Kotler

poor winning average

Every business is a service business. Does your service put a smile on the customer's face?

Philip Kotler

service-business faces doe

Marketing is a race without a finishing line

Philip Kotler

finishing marketing race

Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.

Philip Kotler

benefits smart use

The best way to hold customers is to constantly figure out how to give them more for less.

Philip Kotler

figures giving way