Customers tend to avoid a restaurant that's going aswamp in its own sludge. Ray Kroc More Quotes by Ray Kroc More Quotes From Ray Kroc Take calculated risks. Act boldly and thoughtfully. Be an agile company. Ray Kroc calculated-risk company risk I didn't know what we would be selling in the year 2000 but whatever it was we would be selling the most of it. Ray Kroc optimism would-be years We take the hamburger business more seriously than anyone else. Ray Kroc business success commitment The McDonald brothers were simply not on my wavelength at all. I was obsessed with the idea of making McDonald's the biggest and the best. They were content with what they had; they didn't want to be bothered with more risks and more demands. Ray Kroc mcdonalds brother ideas No one of us is more important than the rest of us. Ray Kroc important If you've got time to lean, you've got time to clean. Ray Kroc clean ifs If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them. Ray Kroc ocean bridges thinking As long as you're green, you're growing. As soon as you're ripe, you start to rot. Ray Kroc growing green long I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn't long before I set up a lemonade stand. Ray Kroc energy dream long Visions of McDonald's restaurants dotting crossroads all over the country paraded through my brain. I don't believe in saturation. We're thinking and talking worldwide. Ray Kroc believe country thinking We provide food that customers love, day after day after day. People just want more of it. Ray Kroc mcdonalds business success In business for yourself, but not by yourself. Ray Kroc I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work. Ray Kroc mcdonalds watches people Luck is a dividend of sweat. Ray Kroc dividends sweat luck If you have time to lean, you have time to clean. Ray Kroc clean ifs time Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me. Ray Kroc mcdonalds achieve perfection Our aim was to insure repeat business based on the system's reputation rather than on the quality of a single store or operator. Ray Kroc reputation quality focus In my experience, good executives don't make mistakes. Ray Kroc executives making-mistakes mistake There's a lot more future in hamburgers than in baseball. Ray Kroc hamburgers baseball food We have an obligation to give something back to the community that gives so much to us. Ray Kroc obligation community giving