Denigrating art you don't understand doesn't hurt the art - it reveals something about your willingness to learn. Seth Godin More Quotes by Seth Godin More Quotes From Seth Godin The cost of being wrong is less than the cost of doing nothing. Seth Godin insightful marketing inspiring There's no shortage of great ideas. There's a shortage of execution. Seth Godin great-idea execution ideas The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation. Seth Godin goal opportunity moving Anyone who says failure is not an option has also ruled out innovation. Seth Godin failure-is-not-an-option thought-provoking innovation The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you're with wants to hear more even after the elevator ride is over. Seth Godin elevators purpose want I do not think you can get rid of the fear... but you can dance with it. Seth Godin thinking If you try to delight the undelightable, you've made yourself miserable for no reason. Seth Godin delight miserable trying In a battle between two ideas, the best one doesn't necessarily win. No, the idea that wins is the one with the most fearless heretic behind it. Seth Godin leadership inspiring motivational But what if I fail? You will. A better question might be, ‘after I fail, what then?’ If you’ve chosen well, after you fail you will be one step closer to succeeding, you will be wiser and stronger and you almost certainly will be more respected by all of those that are afraid to try. Seth Godin what-if stronger trying Perfect can't possibly be the goal, we're left with generous, important and human instead. Seth Godin important goal perfect I define anxiety as experiencing failure in advance. Seth Godin anxiety challenges We're all born creative, it takes a little while to become afraid. Seth Godin born creative littles In the long run, doing work that's important leads to more happiness than doing work that's merely profitable. Seth Godin important running long The challenge is simple: Quitting when you hit the Dip is a bad idea. If the journey you started was worth doing, then quitting when you hit the Dip just wastes the time you’ve already invested. Quit in the Dip often enough and you’ll find yourself becoming a serial quitter, starting many things but accomplishing little. Simple: If you can’t make it through the Dip, don’t start. If you can embrace that simple rule, you’ll be a lot choosier about which journeys you start. Seth Godin simple journey ideas The habit of doing more than is necessary can only be earned through practice. Seth Godin habit practice Leaders have followers, managers have employees. Managers make widgets, leaders make change. Seth Godin employee followers leader It's never too late to start heading in the right direction. Seth Godin heading-in-the-right-direction headings too-late What evidence would you need to see to change your mind about this? Seth Godin evidence mind needs Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group. Seth Godin passion curiosity class Marketing is no longer about the stuff that you male, but about the stories you tell. Seth Godin males marketing stuff