Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well. Roy H. Williams More Quotes by Roy H. Williams More Quotes From Roy H. Williams Lives, like money, are spent. What are you buying with yours? Roy H. Williams insightful money life According to String Theory, what appears to be empty space is actually a tumultuous ocean of strings vibrating at the precise frequencies that create the 4 dimensions you and I call height, width, depth and time. Roy H. Williams ocean depth space No trade will be made unless they want the thing more than they want their money. Roy H. Williams trade made want Live and “love to be fascinated. Roy H. Williams live-and-love fascinated and-love A meaningless statement remains meaningless no matter how often it's heard. Roy H. Williams economy matter heard Take your inspiration from wherever you find it, no matter how ridiculous. Roy H. Williams ridiculous inspiration matter A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known. Roy H. Williams bridges sight sound A visual image is a simple thing, a picture that enters the eyes. Roy H. Williams economy eye simple One thing that hasn’t changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we’re already familiar with the advertiser in question and have a positive opinion of them. Roy H. Williams economy changed opinion Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries. Roy H. Williams behavior today book A good story often increases the salability of an item without increasing its actual value. Roy H. Williams items increase stories The value of an item—in the mind of a consumer—is simply the difference between the anticipated price and the price on the tag. Roy H. Williams tag differences mind Follow a trail of bold mistakes and at the end of them you will find a genius. Roy H. Williams genius ends mistake Contrary to popular belief, Americans don't hate advertising. Roy H. Williams hate belief believe A visual image in the hand of an artist is merely a tool to trigger a mental image. Roy H. Williams tools artist hands Quantum Mechanics and General Relativity are both accepted as scientific fact even though they're mutually exclusive. Albert Einstein spent the second half of his life searching for a unifying truth that would reconcile the two. Roy H. Williams half truth two Writing good ads is easy when you have something to say. Roy H. Williams economy easy writing Excitement and reward exist only outside your comfort zone. You'll experience neither of them until you make yourself do something you really don't want to do. So what is it that scares the hell out of you? Roy H. Williams scare comfort want Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life. Roy H. Williams ads company customers Having the right message is what matters. It's not who you reach, it's what you say. Roy H. Williams what-matters messages matter