Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life. Roy H. Williams More Quotes by Roy H. Williams More Quotes From Roy H. Williams A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether. Roy H. Williams wisdom wise mistake In a thousand words I can have the Lord's Prayer, the 23rd Psalm, the Hippocratic Oath, a sonnet by Shakespeare, the Preamble to the Constitution, Lincoln's Gettysburg Address and almost all of the Boy Scout Oath. Now exactly what picture were you planning to trade for all that? Roy H. Williams prayer writing boys Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser. Roy H. Williams truth lying people The first step in exceeding your customer's expectations is to know those expectations. Roy H. Williams educational loyalty funny In marketing you must choose between boredom, shouting and seduction. Which do you want? Roy H. Williams boredom marketing blessing Our actions are all that separate our daydreams from our goals. Roy H. Williams our-actions goal action It is a lack of commitment, not a lack of talent, that damns you to mediocrity. Roy H. Williams mediocrity talent commitment Consequently, a young business often grows by large percentages. Mature businesses rarely do. Roy H. Williams percentages mature business In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation as music. Roy H. Williams music light essence You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either. Roy H. Williams mirrors people looks Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear. Roy H. Williams mastery preparation overcoming If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough. Roy H. Williams worried economy enough Everyone is broken a little, I think, and the most broken of all are those who pretend they are not. Roy H. Williams broken littles thinking String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect. Roy H. Williams vibrations nature energy The risk of insult is the price of clarity. Roy H. Williams clarity insult risk It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them. Roy H. Williams filters media order Small thoughts fit easily into a closed mind, but big thoughts require an open one. Roy H. Williams fit bigs mind The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something! Roy H. Williams spectacular quitting achieve Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs. Roy H. Williams breathe air opportunity People don't trade money for things when they value their money more highly than they value the things. Roy H. Williams values trade people
