Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable. Howard Schultz More Quotes by Howard Schultz More Quotes From Howard Schultz You cant build any kind of organization if youre not going to surround yourself with people who have experience and skill base beyond your own. Howard Schultz skills organization people Risk more than others think safe. Howard Schultz loyal-customers risk thinking Be bold, but be fair. Don't give in. If others around you have integrity, too, you can prevail Howard Schultz fairs integrity giving Success is empty if you arrive at the finish line alone. Howard Schultz finish-line empty lines Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are authentic about it will wind up as the companies that make more money. Howard Schultz responsibility views wind There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and the wise counsel of people we trust. But we lean forward nonetheless because, despite all risks and rational argument, we believe that the path we are choosing is right and best thing to do. We refuse to be bystanders, even if we do not know exactly where our actions will lead. Howard Schultz bystanders wise believe We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation. Howard Schultz political gun people Remember: You'll be left with an empty feeling if you hit the finish line alone. When you run a race as a team, though, you'll discover that much of the reward comes from hitting the tape together. You want to be surrounded not just by cheering onlookers but by a crowd of winners, celebrating as one. Howard Schultz team cheer running It's one thing to dream, but when the moment is right, you've got to be willing to leave what's familiar and go out to find your own sound. Howard Schultz execution sound dream Great companies are defined by their discipline and their understanding of who they are and who they are not. Howard Schultz great-company discipline understanding I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us. Howard Schultz one-day journey world Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising. Howard Schultz training people thinking Sometimes you have to create the thing you want to be part of. Howard Schultz teamwork want sometimes I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, 'I'm going to do this'. Howard Schultz passion winning thinking I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not. Howard Schultz stills expectations people In many places where coffee is grown, deforestation is a major issue. With Starbucks' position in the marketplace and the respect and relationships we have, we can - and have, in some cases - been able to educate and influence people. Howard Schultz issues coffee people My father had a series of blue-collar jobs and never made more than $20,000 a year. When I was seven, he got injured on a job. That was a very important point - because of the injury, he couldn't walk, and the company he was working for did not pay him. There was no compensation. So there was no money and no food. Howard Schultz blue jobs father Beverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now. Howard Schultz trends fashion color Any business today that embraces the status quo as an operating principle is going to be on a death march. Howard Schultz challenging-the-status-quo principles today When companies fail, or fail to grow, it's almost always because they don't invest in the people, the systems, and the processes they need. Howard Schultz failing people needs