Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable. Howard Schultz More Quotes by Howard Schultz More Quotes From Howard Schultz There's a metaphor Vincent Eades likes to use: "If you examine a butterfly according to the laws of aerodynamics, it shouldn't be able to fly. But the butterfly doesn't know that, so it flies. Howard Schultz aerodynamics butterfly law Customers don't always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people bought was stale and they weren't enjoying it. Once they tasted ours and experienced what we call "the third place" ... a gathering place between home and work where they were treated with respect.. they found we were filling a need they didn't know they had. Howard Schultz educational coffee drinking Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand. Howard Schultz loyal believe people I think growth covers up mistakes. Howard Schultz growth mistake thinking Sports was a great equalizer. It didn't have color. It didn't matter whether you were rich or poor, black or white. It really shaped me in many ways to be able to deal with a lot of different personalities and different cultures. Sports were the common thread. Howard Schultz rich-or-poor color sports Anybody can leverage celebrity for profit. Howard Schultz profit The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers. Howard Schultz emotional business success Every step of the way, I made a point to underpromise and overdeliver. In the long run, that's the only way to ensure security in any job. Howard Schultz running jobs long Starbucks represents something beyond a cup of coffee. Howard Schultz starbucks cups coffee It's ironic that retailers and restaurants live or die on customer service, yet their employees have some of the lowest pay and worst benefits of any industry. That's one reason so many retail experiences are mediocre for the public. Howard Schultz ironic retail benefits Success is the by-product when you work toward the target. Howard Schultz target products When I returned as CEO in 2008, Starbucks had forgotten that meaningful innovations balance an organization's heritage with modern-day relevance and market differentiation, so we had to reorient. In one brainstorming session, we visited and observed great retailers, then asked ourselves, 'If Starbucks did not exist, what type of coffee experience would we create? Howard Schultz coffee organization meaningful When we love something, emotion often drives our actions. This is the gift and the challenge entrepreneurs face every day. The companies we dream of and build from scratch are part of us and intensely personal. They are our families. Our lives. But the entrepreneurial journey is not for everyone. Yes, the highs are high and the rewards can be thrilling. But the lows can break your heart. Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable Howard Schultz pain dream heart The entrepreneurial opportunity in America is alive and well. Howard Schultz alive opportunity america Don't buy preground coffee. Howard Schultz coffee Managing and navigating through a financial crisis is no fun at all. Howard Schultz crisis financial fun My kids probably started drinking coffee in their late teens. Howard Schultz coffee drinking kids More than anything else, technology will pave the way for innovative change at Starbucks. The bulk of Starbucks' innovation over the next several years will be technology-focused. Howard Schultz innovation technology years The companies that are lasting are those that are authentic. Howard Schultz company lasting Sometimes the difference between winning and losing is will. The will to make it happen. Howard Schultz winning graduation inspirational
