Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail. Jakob Nielsen More Quotes by Jakob Nielsen More Quotes From Jakob Nielsen On the Web, usability is a necessary condition for survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website's information is hard to read or doesn't answer users' key questions, they leave. Note a pattern here? Jakob Nielsen survivalkeyspeople Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it. Jakob Nielsen usabilityproductscustomers To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior. Jakob Nielsen designselfpay Consistency is one of the most powerful usability principles: when things always behave the same, users don't have to worry about what will happen. Instead, they know what will happen based on earlier experience. Jakob Nielsen consistencypowerfulworry On the Web, all advantages are temporary, and you must keep innovating to stay ahead Jakob Nielsen ministryadvantagetemporary A bad website is like a grumpy salesperson. Jakob Nielsen grumpywebsitedesign Good information architecture makes users less alienated and suppressed by technology. It simultaneously increases human satisfaction and your company's profits. Very few jobs allow you to do both at the same time, so enjoy. Jakob Nielsen informationtechnologyjobs The more users' expectations prove right, the more they will feel in control of the system and the more they will like it. Jakob Nielsen proveexpectationsfeels Three Tips: Simplify, Simplify, Simplify. Jakob Nielsen simplifysimplicitythree Ultimately, users visit your website for its content. Everything else is just the backdrop. Jakob Nielsen backdropwebsitedesign Designers are not users. Jakob Nielsen usersdesignerdesign Clear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less. Jakob Nielsen impacttechnologysimple ...pay attention to what users do, not what they say. Jakob Nielsen user-experiencepayattention Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. Jakob Nielsen programmingmeanway Throughout this book, we've been evangelizing simplicity, but ironically, the practice of simplicity is not simple. It is easy to build a bulky design by adding layer upon layer of navigation and features; it's much more difficult to create simple, graceful designs. Paring designs to essential elements while maintaining elegance and functionality requires courage and discipline. Jakob Nielsen simplepracticebook At most project meetings, everyone has a seat at the table except the poor victims who will have to operate the technology. Jakob Nielsen poortechnologytables In the attention economy, anyone trying to connect with an audience must treat the user's time as the ultimate resource. Jakob Nielsen economytryingattention The system should speak the users' language, with words, phrases and concepts familiar to the user, rather than system-oriented terms. Follow real-world conventions, making information appear in a natural and logical order. Jakob Nielsen phrasesrealorder On average, when you ask someone to perform a task on a site, they cannot do it. It's not their fault; it's the designer's fault. Jakob Nielsen faultstasksaverage On the Internet, it's survival of the easiest.... Give users a good experience and they're apt to turn into frequent and loyal customers. But ... it's easy to turn to another supplier in the face of even a minor hiccup. Only if a site is extremely easy to use will anybody bother staying around. Jakob Nielsen loyal-customerssurvivalgiving
