On the Web, all advantages are temporary, and you must keep innovating to stay ahead Jakob Nielsen More Quotes by Jakob Nielsen More Quotes From Jakob Nielsen Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail. Jakob Nielsen computer design successful On the Web, usability is a necessary condition for survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website's information is hard to read or doesn't answer users' key questions, they leave. Note a pattern here? Jakob Nielsen survival keys people Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it. Jakob Nielsen usability products customers To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior. Jakob Nielsen design self pay Consistency is one of the most powerful usability principles: when things always behave the same, users don't have to worry about what will happen. Instead, they know what will happen based on earlier experience. Jakob Nielsen consistency powerful worry A bad website is like a grumpy salesperson. Jakob Nielsen grumpy website design Good information architecture makes users less alienated and suppressed by technology. It simultaneously increases human satisfaction and your company's profits. Very few jobs allow you to do both at the same time, so enjoy. Jakob Nielsen information technology jobs The more users' expectations prove right, the more they will feel in control of the system and the more they will like it. Jakob Nielsen prove expectations feels Three Tips: Simplify, Simplify, Simplify. Jakob Nielsen simplify simplicity three Ultimately, users visit your website for its content. Everything else is just the backdrop. Jakob Nielsen backdrop website design Designers are not users. Jakob Nielsen users designer design Clear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less. Jakob Nielsen impact technology simple ...pay attention to what users do, not what they say. Jakob Nielsen user-experience pay attention Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. Jakob Nielsen programming mean way Throughout this book, we've been evangelizing simplicity, but ironically, the practice of simplicity is not simple. It is easy to build a bulky design by adding layer upon layer of navigation and features; it's much more difficult to create simple, graceful designs. Paring designs to essential elements while maintaining elegance and functionality requires courage and discipline. Jakob Nielsen simple practice book At most project meetings, everyone has a seat at the table except the poor victims who will have to operate the technology. Jakob Nielsen poor technology tables In the attention economy, anyone trying to connect with an audience must treat the user's time as the ultimate resource. Jakob Nielsen economy trying attention The system should speak the users' language, with words, phrases and concepts familiar to the user, rather than system-oriented terms. Follow real-world conventions, making information appear in a natural and logical order. Jakob Nielsen phrases real order On average, when you ask someone to perform a task on a site, they cannot do it. It's not their fault; it's the designer's fault. Jakob Nielsen faults tasks average On the Internet, it's survival of the easiest.... Give users a good experience and they're apt to turn into frequent and loyal customers. But ... it's easy to turn to another supplier in the face of even a minor hiccup. Only if a site is extremely easy to use will anybody bother staying around. Jakob Nielsen loyal-customers survival giving
