Extinction was a difficult concept for a 10-year-old. Nell Newman More Quotes by Nell Newman More Quotes From Nell Newman Cultivating a generous spirit starts with mindfulness. Mindfulness, simply stated, means paying attention to what is actually happening; it's about what is really going on. Nell Newman generous-spirit mindfulness mean When coffee prices fall below production costs, farmers are often forced off their land, and they lose their homes, everything. With fair trade, farmers get a fair price for their harvest with a guaranteed minimum, so they can invest in their crops. Nell Newman lose farmers coffee fall I live in a cabin in Santa Cruz. Nell Newman cabin live cruz santa After getting recognized in public from my picture on our pretzel bag, I can understand not wanting to be in the public eye. It has given me a public persona I had always avoided as a child. I do it because it's for a good cause. Nell Newman picture good child me To grow a tomato or a pepper and prepare a meal from your labor and care is primordially satisfying. Nell Newman meal grow your care I have great expectations for our company; pretzels were just the beginning. Nell Newman beginning great company expectations By the time I grew up, acting just seemed like something I'd already done. I had absolutely no interest in it, even though some people thought it would be my calling. Nell Newman some-people thought time people What I discovered was that just by eating normally, we all have background levels of contaminants. Nell Newman discovered background just eating Have you ever read the back of the Newman's Diavolo pasta sauce? Dad on the front is dressed like the devil with a little beard and horns. He says that he sells his soul to the devil for the recipe. It was banned in the South. They thought it was an abomination. Nell Newman you beard devil soul My background is in biology. Before getting into the family business, I worked at the Predatory Bird Research Group at the University of California at Santa Cruz, fundraising for them. Nell Newman family research business bird Adopting big-business practices is one thing, and adopting agribusiness practices that would dilute the meaning of 'organic' is another. On the whole, I think we're doing a pretty good job of preserving the integrity of organic foods. Nell Newman job good think integrity When I come in from the beach at night, I'm too hungry to wait for anything that takes very long. Nell Newman wait night beach long The biggest problem was convincing my father that organic food was worth eating. All he could think of was the nut loaf with yeast gravy that my mother made in the Seventies. Nell Newman eating mother food father I want our company to leave a legacy of learning to find the balance between what's good and what's good for you. Nell Newman good you balance learning I think all family businesses are difficult and fraught with problems because you have that family relationship to get over. But my dad has been so supportive, we've managed to work around that. Nell Newman you family work relationship Basically, what we've done is, every year we take half the money and allow people who've helped us in the industry to give it away. One year, the ladies who put the pretzel bags in the boxes got to give it away. Nell Newman year money done people It didn't occur to me to go into something that didn't have an ethical return for me. Nell Newman something go me return It's become more readily apparent that we need to be growing our own food and growing more things organically. Nell Newman need own things food Education is very important, and the botanical garden is the place to do that. I grew up in a semi-rural area and learned from that being my playground. Nell Newman place garden important education My dad hates doing PR, so I volunteered to do this for him. Nell Newman hates doing him dad