Fire has impacted every part of our lives - without fire, there would be no shopping, right? - that's how the Internet will intrude on our lives, particularly our kids' lives. Jay Chiat More Quotes by Jay Chiat More Quotes From Jay Chiat If you really think about it, when watching television, you have product placement all the time. Jay Chiat economy television thinking First, this isn't about telecommuting, because we still have offices that people will come to regularly when they need to brainstorm together, meet with clients, or do research in the library. Jay Chiat library office people I'm uncomfortable when I'm comfortable ... I can't help it, it's my personality. Jay Chiat uncomfortable personality helping Eighty percent of what everyone's talking about never happens. I don't mean in terms of product development that's happening right now, I'm talking about the far-flung visions of the future. Jay Chiat visions-of-the-future talking mean Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded the agency. Jay Chiat agency generations mean You come to work because the office is a resource: The office is a place where you can meet with other people, and the office has libraries of books and information on CD-ROM that might help you with your work. Jay Chiat cds book people Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology. Jay Chiat fashion technology real It's very fascinating, it's very addictive, and it's incredibly challenging. You're never satisfied. It's kind of like advertising. You're never satisfied Jay Chiat advertising kind challenges But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer. Jay Chiat advertising technology thinking Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop. Jay Chiat advertising want thinking I like the Gap ad, the khaki one. I liked that. Jay Chiat ad gap liked like