For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective. Jay Baer More Quotes by Jay Baer More Quotes From Jay Baer If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger. Jay Baer marketing stories giving Content is fire and social media is gasoline. Jay Baer gasoline media fire The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive. Jay Baer persuasive relevant information Social media is an ingredient, not an entree. Jay Baer ingredients media social The goal is not to be good at social media, the goal is to be good at business because of social media. Jay Baer media goal social Activate your fans, don’t just collect them like baseball cards. Jay Baer fans business baseball The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today. Jay Baer differences important two Make your marketing so useful people would pay you for it. Jay Baer marketing pay people If your competitors start copying you then you are doing something right! Jay Baer competitors copying social-media The goal of social media is to turn customers into a volunteer marketing army Jay Baer volunteer army media All companies would be better off if they stopped trying to be amazing and just focused on being useful. Jay Baer company would-be trying Focus On How To Be Social, Not On How To Do Social. Jay Baer social-media focus social The goals of content are consumption, then behavior. The goals of social are participation, then behavior. Jay Baer behavior goal social Content that helps is superior to content that sells. Jay Baer social-media superiors helping Social media changes the relationship between companies and customers from master and servant, to peer to peer. Jay Baer peers media inspirational Content is the emotional and informational bridge between commerce and consumer. Jay Baer commerce emotional bridges A lot of companies are still using social as the world’s shortest press release. Jay Baer marketing social world 95% of millennials say their friends are the most credible source of product information. Jay Baer millennials social-media information Social media doesn’t create negativity, it uncovers it. Jay Baer negativity media inspirational You have to understand not just what your customers need, but how and where they prefer to access information. Jay Baer information customers needs
