Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves Steve Jobs More Quotes by Steve Jobs More Quotes From Steve Jobs It isn't the consumers' job to know what they want. Steve Jobs consumers want jobs Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help make the big choices in life. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. Steve Jobs stanford-university best-job thinking Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world? Steve Jobs life-lesson change inspirational Japan's very interesting. Some people think it copies things. I don't think that anymore. I think what they do is reinvent things. They will get something that's already been invented and study it until they thoroughly understand it. In some cases, they understand it better than the original inventor. Steve Jobs japan people thinking We made the buttons on the screen look so good you'll want to lick them. Steve Jobs best-job buttons inspirational Part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world. Steve Jobs best-job philosophical artist Don't be afraid, you can do it. Steve Jobs you-can-do-it fear can-do For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through. Steve Jobs best-job sleep night We've had one of these before, when the dot-com bubble burst. What I told our company was that we were just going to invest our way through the downturn, that we weren't going to lay off people, that we'd taken a tremendous amount of effort to get them into Apple in the first place; the last thing we were going to do is lay them off. Steve Jobs apples taken people It's rare that you see an artist in his 30s or 40s able to really contribute something amazing. Of course, there are some people who are innately curious, forever little kids in their awe of life, but they're rare. Steve Jobs artist kids people No one wants to die. Even people who want to go to heaven don't want to die to get there. Steve Jobs stanford-university suicide death Every good product I've ever seen is because a group of people cared deeply about making something wonderful that they and their friends wanted. They wanted to use it themselves. Steve Jobs groups use people That's my job - to make sure everything is great. Steve Jobs jobs This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it. Steve Jobs sweat educational mean People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task is to read things that are not yet on the page. Steve Jobs marketing tasks people I'd say we [Apple Inc.] are the most creative of the technology companies and definitely the most artist-friendly. Almost everyone in the music business uses a Mac and everyone has an iPod. Steve Jobs apples technology artist An iPod, a phone, an internet mobile communicator... these are NOT three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is. Steve Jobs iphone phones technology I don't think of my life as a career. I do stuff. I respond to stuff. That's not a career - it's a life! Steve Jobs learning knowledge thinking I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance. Steve Jobs change motivational inspirational Simplicity is the ultimate sophistication-- Steve Jobs turned this into the slogan behind an early Mac advertising campaign. Which doesn't make it less true. Steve Jobs simplicity campaigns jobs
