I believe in emotional branding. Roustam Tariko More Quotes by Roustam Tariko More Quotes From Roustam Tariko I don't very much distinguish when I'm working. I do what I like to do: the time changes and my activity changes. Roustam Tariko time-changes changes like time Money is always an indicator of a job well done. Roustam Tariko job well-done money done Considering that Americans are now moving away from whiskey, moving away from brown spirits in general, I believe that they will all join Russians who drink vodka straight. They will sip it like cognac. Roustam Tariko will drink believe moving You need to be honest and always see new opportunities coming. So I call it intuition, innovation, execution - these are my working principles. Roustam Tariko new see you innovation The only warning I'd give is - make sure you are strong enough and committed enough in your business pursuits. It is commitment and belief, not just the bottom line, that should drive you. Roustam Tariko drive you strong business Wherever I am, I start my day, it's the same. I'm not an early bird. I'm not waking up at five o'clock, six o'clock; it's usually seven-thirty, eight o'clock, and I will then read the newspapers, emails from around the world and make phone calls. Roustam Tariko i-am day bird world Russians really needed a product that would be not as strong as vodka and not as feminine as cheap sparkling wine, so Martini was a good solution. Roustam Tariko solution good wine strong From the country with limited hope to grow your own business and express your own personality, Russia has become the land of significant opportunity. Roustam Tariko business personality hope opportunity I do not separate my job and my personal life; therefore, I never work and never rest. Roustam Tariko rest job work life We buy the most expensive grain available growing on the best part of Russian land called black soil. We also play close attention to the purity of the water - we get it from Lake Ladoga. We store it ourselves to specific conditions. We carefully manage distillation at my distillery in Moscow. Roustam Tariko best black attention water I believe there is not any big difference between any consumer business, whether it's a bank or insurance or vodka or chocolate, whatever it is. Roustam Tariko insurance chocolate business believe What I'm primarily responsible for is products. Everything is developed with my personal involvement. Second is client communication. Everything to do with product and consumer is my primary focus. I also deal with everything which relates to investment and partnership. Distribution, finance, administration, I don't do. Roustam Tariko personal finance communication focus I don't believe in public companies... I would prefer to risk my own money, make any necessary changes fast and grow as quickly as possible. Roustam Tariko grow my-own money believe A lot of people offered me to go public, but I have always rejected it. Roustam Tariko go me always people I launched Imperia at the Statue of Liberty because I wanted to use something symbolic. I like American society because it always wants to do something new and better. Roustam Tariko new better liberty society What's my expectation in the U.S.? I would like to replace Grey Goose. Roustam Tariko expectation replace like grey I always wanted to work on the consumer market; I always wanted to work with people. Roustam Tariko consumer always work people If you do things you like to do, then your life will be easy. Roustam Tariko will you easy life There are a lot of people who are trying hard to sell themselves as Russian vodkas. Roustam Tariko who hard trying people I am president of Russian Standard Company, biggest luxury vodka in Russia. My bank, Russian Standard Bank, issues biggest number of credit cards in Russia. I want for Russian people to have their own best vodka, their own best bank, their own best credit card. Roustam Tariko i-am best cards people
