If you do things you like to do, then your life will be easy.

Roustam Tariko

Categorized in : You Will Life Easy

I don't very much distinguish when I'm working. I do what I like to do: the time changes and my activity changes.

time-changes changes like time

Money is always an indicator of a job well done.

job well-done money done

Considering that Americans are now moving away from whiskey, moving away from brown spirits in general, I believe that they will all join Russians who drink vodka straight. They will sip it like cognac.

will drink believe moving

You need to be honest and always see new opportunities coming. So I call it intuition, innovation, execution - these are my working principles.

new see you innovation

The only warning I'd give is - make sure you are strong enough and committed enough in your business pursuits. It is commitment and belief, not just the bottom line, that should drive you.

drive you strong business

Wherever I am, I start my day, it's the same. I'm not an early bird. I'm not waking up at five o'clock, six o'clock; it's usually seven-thirty, eight o'clock, and I will then read the newspapers, emails from around the world and make phone calls.

i-am day bird world

Russians really needed a product that would be not as strong as vodka and not as feminine as cheap sparkling wine, so Martini was a good solution.

solution good wine strong

From the country with limited hope to grow your own business and express your own personality, Russia has become the land of significant opportunity.

business personality hope opportunity

I do not separate my job and my personal life; therefore, I never work and never rest.

rest job work life

We buy the most expensive grain available growing on the best part of Russian land called black soil. We also play close attention to the purity of the water - we get it from Lake Ladoga. We store it ourselves to specific conditions. We carefully manage distillation at my distillery in Moscow.

best black attention water

I believe there is not any big difference between any consumer business, whether it's a bank or insurance or vodka or chocolate, whatever it is.

insurance chocolate business believe

What I'm primarily responsible for is products. Everything is developed with my personal involvement. Second is client communication. Everything to do with product and consumer is my primary focus. I also deal with everything which relates to investment and partnership. Distribution, finance, administration, I don't do.

personal finance communication focus

I don't believe in public companies... I would prefer to risk my own money, make any necessary changes fast and grow as quickly as possible.

grow my-own money believe

A lot of people offered me to go public, but I have always rejected it.

go me always people

I believe in emotional branding.

i-believe emotional believe

I launched Imperia at the Statue of Liberty because I wanted to use something symbolic. I like American society because it always wants to do something new and better.

new better liberty society

What's my expectation in the U.S.? I would like to replace Grey Goose.

expectation replace like grey

I always wanted to work on the consumer market; I always wanted to work with people.

consumer always work people

There are a lot of people who are trying hard to sell themselves as Russian vodkas.

who hard trying people

I am president of Russian Standard Company, biggest luxury vodka in Russia. My bank, Russian Standard Bank, issues biggest number of credit cards in Russia. I want for Russian people to have their own best vodka, their own best bank, their own best credit card.

i-am best cards people