Richard Branson: I believe that drudgery and clock-watching are a terr...

Well, I think that there's a very thin dividing line between success and failure. And I think if you start a business without financial backing, you're likely to go the wrong side of that dividing line.

Richard Branson

lines sides thinking

Confidence breeds confidence and negativity breeds negativity. Treat those around you with respect and dignity and they will thrive.

Richard Branson

negativity treats dignity

Your brand name is only as good as your reputation

Richard Branson

reputation management names

If you run a business, put on top your employees, then your consumers, and then your shareholders.

Richard Branson

employee powerful running

Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image.

Richard Branson

educational expectations inspire

You can't do a good business with a bad person. Find the right people to work with and you can't go wrong.

Richard Branson

business inspirational people

Dream big by setting yourself seemingly impossible challenges. You then have to catch up with them.

Richard Branson

powerful challenges dream

You can't run a business without taking risks. The brave may not live forever - but the cautious do not live at all!

Richard Branson

brave forever running

Every great movement in the world starts with a tiny group of people who simply refuse to accept a situation.

Richard Branson

groups movement people

My biggest motivation? Just to keep challenging myself. I see life almost like one long University education that I never had - everyday I'm learning something new.

Richard Branson

self-confidence motivation success

Your company should act as a springboard for ambitious employees, not a set of shackles.

Richard Branson

ambitious business inspirational

Most "necessary evils" are far more evil than necessary.

Richard Branson

necessary-evil business evil

My philosophy is that if I have any money I invest it in new ventures and not have it sitting around.

Richard Branson

new-ventures marketing philosophy

I think you can get happiness through making a real difference in other people's lives by setting out to make other people's lives better and setting out to right the wrongs in the world.

Richard Branson

differences real thinking

Build your own business team. Survival in business requires a synergy of skills.

Richard Branson

survival team skills

A company is simply a group of people. And as a leader of people, you have to be a great listener, you have to be a great motivator, you have to be very good at praising and looking for the best in people. People are no different from flowers. If you water flowers, they flourish. If you praise people, they flourish. That's a critical attribute of a leader.

Richard Branson

flower water people

One thing is certain in business, you and everyone around you will make mistakes.

Richard Branson

certain business mistake

Learning and leadership go together. Too much credit goes to me for what we have achieved at Virgin but the successes happen from working and learning with some of the world's most inspiring and inspired people.

Richard Branson

credit together people

There is so much to be learned from listening to people's hopes, frustrations, and points of view

Richard Branson

frustration views people

Having a personality of caring about people is important. You can’t be a good leader unless you generally like people. That is how you bring out the best in them.

Richard Branson

caring personality people

I believe that drudgery and clock-watching are a terrible betrayal of that universal, inborn entrepreneurial spirit.