I don't think there is a particular responsibility on designers that is not on other professions... I think there's a responsibility for all of us to engage on all levels. Stefan Sagmeister More Quotes by Stefan Sagmeister More Quotes From Stefan Sagmeister People who actually tell stories, meaning people who write novels and make feature films, don't see themselves as storytellers. Stefan Sagmeister meaning tell see people I originally had opened the studio in New York to combine my two loves, music and design. And we created videos and packaging for many musicians that you know, and for even more that you've never heard of. As I realized, just like with many, many things in my life that I actually love, I adapt to it. And I get, over time, bored by them. Stefan Sagmeister music time love life I can see my work as a job. I do it for money. I likely already look forward to the weekend on Thursdays. And I probably will need a hobby as a leveling mechanism. In a career, I'm definitely more engaged. But at the same time, there will be periods when I think, 'Is all that really hard work really worth my while?' Stefan Sagmeister hard-work money work time It's much more difficult to make an unbound book than a bound book, because the factories aren't set up to make an unbound book. Stefan Sagmeister make more difficult book Downtown Toronto is a very good place to talk about the neutrality of modernist architecture. I'm sure this kind of box-building was interesting in the Twenties, Thirties and Forties, but I think it's absolutely ridiculous to build like this in 2013. Stefan Sagmeister place good think architecture There are brands out there in the world that have an incredible influence on the culture. Numerous ones are badly done. Stefan Sagmeister influence done culture world I had given a presentation on design and happiness for quite a long while at design conferences. I had found thinking about the topic helpful for my own practice, as it forced me to consider the fundamentals, and the feedback from the audience was always enthusiastic. Stefan Sagmeister me happiness long thinking U.K. psychologist Daniel Nettle thinks of happiness as a carrot on a stick, designed by evolution to show the right way, and also designed so that we will never permanently reach it. We likely would just sit around and eat sweet and fatty foods all day, and that is simply not in the interest of evolution. Stefan Sagmeister day sweet happiness way By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any significant influence on that, but it is, of course, in their interest to amplify their importance. Stefan Sagmeister brand service company influence
