I left London in 1992, but I'm there 3-4 times a year, and love visiting. Jonathan Ive More Quotes by Jonathan Ive More Quotes From Jonathan Ive I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making. Jonathan Ive benefitsdesignwonderful It feels like each time we are beginning at the beginning, in a really exciting way. Jonathan Ive excitingfeelsway Simplicity is really hard. Jonathan Ive hardsimplicity It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this? Jonathan Ive designlooksthinking Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products. Jonathan Ive applesdesigngoal I get an incredible thrill and satisfaction from seeing somebody with Apple’s tell-tale white earbuds. But I’m constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better? Jonathan Ive thrillappleswhite If you are truly innovating, you don't have a prototype you can refer to. Jonathan Ive prototypedesignifs Objects and their manufacture are inseparable, you understand a product if you understand how it's made. Jonathan Ive inseparabledesignmade The absence of clutter is just a clutter-free product. That's not simple. Jonathan Ive designsimpleabsence If something is going to be better, it is new, and if it's new you are confronting problems and challenges you don't have references for. Jonathan Ive designproblemchallenges We shouldn't be afraid to fail- if we are not failing we are not pushing. Jonathan Ive pushingdesignfailing The computer industry is creatively bankrupt. Jonathan Ive computerindustrydesign What we don't include is as important as what we do include. Jonathan Ive designimportant Apple's Jony Ive describes his "fanatical" approach to design in new interview Jonathan Ive philosophicalapplesdesign The memory of how we work will endure beyond the products of our work. Jonathan Ive endurephilosophicalmemories Perhaps I'd like to design cars, but I don't think I'd be much good at it. Jonathan Ive cardesignthinking When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product. Jonathan Ive sightnumberstrying Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard! Jonathan Ive obviousinevitablenatural My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself. Jonathan Ive furnitureincrediblesfather It became an exercise to reduce and reduce, but it makes it easier to build an easier for people to work with. Jonathan Ive easierexercisepeople
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