I'm passionate about capturing amazing snowboarding action. I get so much out of the artistic endeavor of even getting one amazing shot in a pristine environment, using specialist cameras to showcase how fun and dynamic snowboarding is. That's what I live for.

Travis Rice

Ya know it's funny, what's happening to us. Our lives have become digital. Our friends, now virtual. And, anything you could ever wanna know is just a click away. Experiencing the world through second hand information isn't enough. If we want authenticity we have to initiate it. We will never know our full potential unless we push ourselves to find it. It's this self-discovery that inevitably takes us to the wildest places on earth.

Travis Rice

motivational life funny

When it comes down to it, it’s pretty simple. Adventure is what you make it. And whether it’s the travel, the discovery or just the feeling of letting go, the only way we’ll ever find out is to get out there and do it. Enjoy the ride.

Travis Rice

simple letting-go adventure

We will never know our full potential unless we push ourselves to find it. It's this self discovery that inevitably takes us to the wildest places on earth.

Travis Rice

earth self discovery

We'll never know our full potential unless we push ourselves to find it.

Travis Rice

experiencing-the-world full-potential knows

I wouldn't even call snowboarding a sport. For me it's just a way of life. It's a chance to finally shut your brain off, and live within the moment. And, for as long as I am able, I will ride until the day I die.

Travis Rice

snowboarding sports long

Experiencing the world through Endless secondhand information isn't enough. If we want authenticity we have to initiate it.

Travis Rice

information want world

It’s not the destination but the adventure along the way.

Travis Rice

destination adventure way

Now you're gonna take beatings. It's written in our DNA, you know. You're gonna go down. You get up, it's that simple.

Travis Rice

get-up dna simple

When your location is a snowy mountain in the winter the obstacles are pretty extreme.

Travis Rice

mountain location winter

If we want authenticity we have to initiate it.

Travis Rice

initiate authenticity want

What is snowboarding to me? I'd say it's when I feel passion. That is, if passion is a combination of utter joy, frustration and rage. It's my life.

Travis Rice

snowboarding frustration passion

If we want authenticity, we have to initiate it. Self-discovery takes us to the wildest places on earth

Travis Rice

earth self discovery

Bryan [Iguchi] had this beautiful philosophy about our connection with these incredible cycles. There's a line from one of his poems that always stays with me about 'This process we follow; this cycle we ride' and it's almost become a strap line for the film.

Travis Rice

lines beautiful philosophy

Don't hurry, don't worry, and don't forget to smell the flowers.

Travis Rice

smell flower worry

Being out on the ocean seems like a different world to being in the mountains and the backcountry, but there is also a lot of symmetry. They each have their own biorhythms from a motherly embrace to tempestuous wrath. What I love about being out in nature is that you are at the mercy of your own decision making.

Travis Rice

wrath ocean decision

I find I enjoy myself most on those days when it's just me and a couple close friends away from it all. True human interaction in a day when we are all spread so thin.

Travis Rice

close-friends enjoy couple

Inevitably it's always a set-up; you go somewhere, bring your own expectations, you think you have an idea of what you want to do but then the minute you get there everything changes, so trying to work with people who are able to ride in a lot of different conditions, sub-par conditions, people who are able to make the most of any situation.

Travis Rice

people ideas thinking

We're all doing what we love. It's how we express ourselves - operating in a space where you don't know if something is possible or not.

Travis Rice

space ifs knows

You know, I wouldn't even call snowboarding a sport, you know for me it's just a way of life

Travis Rice

snowboarding sports way

Sometimes storms come through with wind and blow the features off or sometimes they come in heavy and grow the features to the point where we have to shovel them off again. Leading up to the window for our event we try to get everything lined up and safe for the riders.

Travis Rice

storm blow wind