I think of digital as a means to an end: How do I service and get more loyal customers, how do I achieve operational excellence, and how do I change my culture? Ana Patricia Botin More Quotes by Ana Patricia Botin More Quotes From Ana Patricia Botin I am not confident that Europe can make it. Ana Patricia Botin economic inspiring europe I want the best people, not just on the banking side but on innovation and technology. Ana Patricia Botin best innovation technology people Being different is critical. Ana Patricia Botin being being-different different I wanted to be a journalist. The other thing I wanted to be was a spy. Ana Patricia Botin other thing journalist spy We didn't invent gunpowder. What we did was take things that were there and put them together in a way that works. Ana Patricia Botin things take together way When times are tough, we tend to outperform as margins increase. Ana Patricia Botin tend times increase tough Everybody has their own style. Ana Patricia Botin own everybody style It's true that I'm always happy to walk away. Ana Patricia Botin true walk always happy It has to be convenient. You have to be able to bank with me anytime. Ana Patricia Botin bank me you able I think cash will be around for a long time. Ana Patricia Botin think long-time time long You are not going to get married through technology. You are not going to buy a house through technology. Ana Patricia Botin through you technology house We need to change how we run banks. We need to change the culture. If we get it right, we can have a huge impact. Ana Patricia Botin need impact change culture I have a very, very difficult job. Ana Patricia Botin difficult-job very job difficult I didn't join a bank because my father worked in a bank or because I thought I was going to be a banker or because I thought I was going to be where I am today. Ana Patricia Botin i-am thought today father I would love it if you became a Santander customer. Ana Patricia Botin customer would you love We are going to make people who do some things with Santander into loyal customers who bank with us every day. This is what will allow us to compete in a world where banking customers have more and more choice. If we don't do this, then we won't grow in the next decade. Ana Patricia Botin grow day people world We're a boring retail and commercial bank. Ana Patricia Botin commercial bank retail boring If the government is funding itself at 2 per cent, you know, how much are you going to pay savers if you want to lend money at a cheaper rate? People have the incentive to build a factory or open new stores. It is a trade-off. Ana Patricia Botin you government money people I consider myself to be quite persuasive when I want. Ana Patricia Botin quite myself persuasive want Bright graduates will either set up their own companies or come and work for us or a consulting firm or government. But going to work for a small company if you are really good? No way. Ana Patricia Botin good you government work
