I think that any time reality doesn't match your expectations, it means that marketing was involved. Seth Godin More Quotes by Seth Godin More Quotes From Seth Godin The cost of being wrong is less than the cost of doing nothing. Seth Godin insightfulmarketinginspiring There's no shortage of great ideas. There's a shortage of execution. Seth Godin great-ideaexecutionideas The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation. Seth Godin goalopportunitymoving Anyone who says failure is not an option has also ruled out innovation. Seth Godin failure-is-not-an-optionthought-provokinginnovation The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you're with wants to hear more even after the elevator ride is over. Seth Godin elevatorspurposewant I do not think you can get rid of the fear... but you can dance with it. Seth Godin thinking If you try to delight the undelightable, you've made yourself miserable for no reason. Seth Godin delightmiserabletrying In a battle between two ideas, the best one doesn't necessarily win. No, the idea that wins is the one with the most fearless heretic behind it. Seth Godin leadershipinspiringmotivational But what if I fail? You will. A better question might be, ‘after I fail, what then?’ If you’ve chosen well, after you fail you will be one step closer to succeeding, you will be wiser and stronger and you almost certainly will be more respected by all of those that are afraid to try. Seth Godin what-ifstrongertrying Perfect can't possibly be the goal, we're left with generous, important and human instead. Seth Godin importantgoalperfect I define anxiety as experiencing failure in advance. Seth Godin anxietychallenges We're all born creative, it takes a little while to become afraid. Seth Godin borncreativelittles In the long run, doing work that's important leads to more happiness than doing work that's merely profitable. Seth Godin importantrunninglong The challenge is simple: Quitting when you hit the Dip is a bad idea. If the journey you started was worth doing, then quitting when you hit the Dip just wastes the time you’ve already invested. Quit in the Dip often enough and you’ll find yourself becoming a serial quitter, starting many things but accomplishing little. Simple: If you can’t make it through the Dip, don’t start. If you can embrace that simple rule, you’ll be a lot choosier about which journeys you start. Seth Godin simplejourneyideas The habit of doing more than is necessary can only be earned through practice. Seth Godin habitpractice Leaders have followers, managers have employees. Managers make widgets, leaders make change. Seth Godin employeefollowersleader It's never too late to start heading in the right direction. Seth Godin heading-in-the-right-directionheadingstoo-late What evidence would you need to see to change your mind about this? Seth Godin evidencemindneeds Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group. Seth Godin passioncuriosityclass Marketing is no longer about the stuff that you male, but about the stories you tell. Seth Godin malesmarketingstuff
