I think that really, really annoys him, book sales are about having a deep trusted relationship with the public. I really write my books. I don't just turn up for the front cover. I write every word, every letter and I oversee every bit of design. You can sell a few books by luck or a moment ... but not 15 years and 37million books. That's not luck.

Jamie Oliver

Categorized in : Lifestyle

Real food doesn't have ingredients, real food is

Jamie Oliver

real-food ingredients real

Every kid in every school no matter their background, deserves to learn the basics about food - where it comes from, how to cook it and how it affects their bodies. These life skills are as important as reading and writing, but they've been lost over the past few generations. We need to bring them back and bring up our kids to be streetwise about food.

Jamie Oliver

reading writing school

I profoundly believe that the power of food has a primal place in our homes that binds us to the best bits of life.

Jamie Oliver

primal home believe

Homicide is 0.8% of deaths. Diet-related disease is over 60%. But no one talks about it.

Jamie Oliver

homicide diets disease

Imagine a world where children were fed tasty and nutritious, real food at school from the age of 4 to 18. A world where every child was educated about how amazing food is, where it comes from, how it affects the body and how it can save their lives.

Jamie Oliver

real children school

Sugar is the next tobacco, without a doubt, and that industry should be scared. It should be taxed just like tobacco and anything else that can, frankly, destroy lives.

Jamie Oliver

sugar next doubt

Food is one of life's greatest joys yet we've reached this really sad point where we're turning food into the enemy, and something to be afraid of

Jamie Oliver

really-sad joy enemy

I wish for everyone to help create a strong, sustainable movement to educate every child about food, inspire families to cook again and empower people everywhere to fight obesity.

Jamie Oliver

fighting strong children

The whole idea is to earn the flavor. No one gives it to you.

Jamie Oliver

cooking giving ideas

When you are trying to move mountains you want-and need-people on your side who want to move them with you.

Jamie Oliver

your-side people moving

Cooking is the ultimate giving!

Jamie Oliver

ultimate cooking giving

Every child should be taught to cook in school, not just talk about nutrition all day. Good food can be made in 15 minutes. This could be the first generation where the kids teach the parents.

Jamie Oliver

kids children school

My aim is to achieve sustainable change, not just make a cute little makeover.

Jamie Oliver

achieve littles cute

Pick a destination, go there, be open-minded and talk to the locals. Eat the things they eat and go where they go. You don't need to be fluent, just as long as you've got a smile on your face- people will be jumping over themselves to show you the stuff they're proud of.

Jamie Oliver

jumping long people

Many kids can tell you about drugs but do not know what celery or courgettes taste like.

Jamie Oliver

drug taste kids

What I've enjoyed most, though, is meeting people who have a real interest in food and sharing ideas with them. Good food is a global thing and I find that there is always something new and amazing to learn - I love it!

Jamie Oliver

real food love

The world is blessed most by men who do things, not by those who merely talk about them.

Jamie Oliver

blessed motivational men

I hear loads of cynics saying that I'll never be able to change anything. They say that junk food marketing and the ready availability of fast food is just too powerful. But I'd say in response, screw you. I know that most people, if they're really honest, are fed up with the same old rubbish

Jamie Oliver

availability powerful people

If you can eat with mates or friends or family, I mean, it's such a brilliant thing isn't it? If you feel really rubbish and you have a nice bit of food it makes you feel good, you know?

Jamie Oliver

nice food mean

40% of what I've done was a mistake. I now call it R&D.

Jamie Oliver

done mistake