I thought, ‘Girl, you need to get a system. Like, you need find a way to organize how you’re gonna get all of this done in your head,’ you can’t have this many relationships, this many bonds with people, you can’t really value it unless you have a system.

Christina Tosi

Categorized in : U.S.

We always try to remember that at the end of the day, it's just cookies. Don't stress that hard, because it's a terrible thing to take home with you.

Christina Tosi

stress home life

Sometimes, brown-butter Rice Krispie Treats sneak in and try to start trying to pull me out of quiet ‘me time,’ it’s not the worst thing in the world, but it happens. I believe that there’s plenty of time for any and every relationship that I might need or want to feed in a day, as long as I set realistic expectations, communicate and forgive myself when I fall short.

Christina Tosi

I have these two beautiful nieces, and I’m thinking, you know, it’s important to me that I know them, it’s important to me that they know me, i’m a busy woman, but I would be no role model if I didn’t actually show them how to get it all done.

Christina Tosi

I laugh and I smile with them, because that’s part of it.

Christina Tosi

You never know when you’re going to be inspired.

Christina Tosi

As a boss, as a CEO, as a creative director, as a chef, I've learned that failure will always come. I've learned to give it a big squeeze, smile at it, humble myself to it and then use it as a springboard to send me on my way to strength, success, and fulfillment.

Christina Tosi

myself smile strength success

Being a great baker and pastry chef requires the upmost open mind. I try every dessert that comes my way!

Christina Tosi

great mind way chef

Know who you are and stay true to it. Have a point of view, keep your head down when noise tries to drown out your inner voice, and whatever you do, keep pushing.

Christina Tosi

view down you voice

A bright lipstick is a quick way to glam up my look.

Christina Tosi

bright look lipstick way

When I get up early, I appreciate the quiet time to enjoy a coffee or water my plants.

Christina Tosi

plants coffee time water

There is no right or wrong way to pair or prepare a dessert. Follow your instincts, edit, and taste-tweak-taste until you get it just right!

Christina Tosi

your you dessert way

The secret to having an epically beloved bakery is consistency.

Christina Tosi

bakery consistency beloved secret

Good food is good food. It doesn't have to come with pretense.

Christina Tosi

come good good-food food

Nothing could be lovelier than running across the Golden Gate Bridge in the middle of the fog.

Christina Tosi

gate bridge nothing fog

Baking's meant to be done at home. It's meant to be a good time. It's not about, like, hoarding secrets. It's about sharing them.

Christina Tosi

good baking home time

Be your own biggest critic. Don't let someone else beat you to constructive criticism.

Christina Tosi

your someone you criticism

Any team member, any community member wants and needs to know they count, that they're welcome, and that they're important.

Christina Tosi

know welcome community team

I was an infamously picky eater as a child but also had an infamous sweet tooth. All I wanted was dessert for every meal of the day.

Christina Tosi

day child dessert sweet

At first, learning to bake was purely selfish, but I quickly learned I can't eat every batch of cookies myself, so I would bake and eat what I wanted and give the rest away. I fell in love with feeding others as much as I loved eating sweets myself.

Christina Tosi

myself learning eating love

Simple jewelry is best - bigger pieces get in the way when I'm baking.

Christina Tosi

best jewelry simple way