I was determined to make sure we became a more emotional brand, and that the words 'boring' and 'Lexus' never showed up in the same sentence, this is a brave, new Lexus. Toyota President Akio Toyoda More Quotes by Toyota President Akio Toyoda More Quotes From Toyota President Akio Toyoda To me, executives and staff who are my direct reports are like my children, it's the responsibility of a parent to protect his children and, if a child causes problems, it's also a parent's responsibility to apologize. Toyota President Akio Toyoda most-read-articles
