To me, executives and staff who are my direct reports are like my children, it's the responsibility of a parent to protect his children and, if a child causes problems, it's also a parent's responsibility to apologize. Toyota President Akio Toyoda More Quotes by Toyota President Akio Toyoda More Quotes From Toyota President Akio Toyoda I was determined to make sure we became a more emotional brand, and that the words 'boring' and 'Lexus' never showed up in the same sentence, this is a brave, new Lexus. Toyota President Akio Toyoda company-news