I was sitting in front of a group of sponsors at our European championships in Zurich this year and asked them if there was anything in the last half hour they'd understood, the answers were very interesting.

Seb Coe

Categorized in : Sports

We have to address that -- in fact we were discussing exactly that issue in the council meeting last week, we must not confuse a one-day event with our championships but it is all about presentation if we want young people to engage in our sport.

sports