Seb Coe

We have to address that -- in fact we were discussing exactly that issue in the council meeting last week, we must not confuse a one-day event with our championships but it is all about presentation if we want young people to engage in our sport.

I was sitting in front of a group of sponsors at our European championships in Zurich this year and asked them if there was anything in the last half hour they'd understood, the answers were very interesting.