If you continue to act like an artist as you get older, you'll increasingly feel pressure. People will question your actions. William McDonough More Quotes by William McDonough More Quotes From William McDonough You don't filter smokestacks or water. Instead, you put the filter in your head and design the problem out of existence. William McDonough design inspiring water Honor commerce as the engine of change. William McDonough commerce change honor I think as designers we realize design is a signal of intention, but it also has to occur within a world and we have to understand that world in order to imbue our designs with inherent intelligence. William McDonough design order thinking Our concept of eco-effectiveness means working on the right things - on the right products and services and systems - instead of making the wrong things less bad. Once you are doing the right things, then doing them "right," with the help of efficiency among other tools, makes perfect sense. William McDonough effectiveness business mean So when you see a regulation against lead, because lead is a bad in a regulators mind, what does that mean? You are not telling us what is good, you are just tell us what you don't want, not what you do want. William McDonough mind doe mean The eco-effective future of industry is a world of abundance that celebrates the use and consumption of products and materials that are, in effect, nutritious - as safe, effective, and delightful as a cherry tree. William McDonough climate use tree I can't imagine something being beautiful at this point in history if it's destroying the planet or causing children to get sick. How can anything be beautiful if it's not ecologically intelligent at this point? William McDonough intelligent beautiful children It would be nice if all that exuberance and abundance was connected to a deep ethos of planetary responsibility. William McDonough ethos nice responsibility If design is the first signal of human intention. William McDonough intention design firsts How do we love all the children of all species for all time? William McDonough species all-time children We are not a green standard, we are a quality standard. We're different, we're multi dimensional. William McDonough green quality different We have carbon in the atmosphere. That is a material in the wrong place problem. It's just like what I said about the lead. Lead in the biosphere is not good. Carbon in the atmosphere (over natural levels) is a problem. William McDonough atmosphere levels problem We are proposing buildings that, like trees, are net energy exporters, produce more energy than they consume, accrue and store solar energy, and purify their own waste, water and release it slowly in a purer form. William McDonough energy tree water I am working right at both the levels- with the most wealthy clients in the world, but also the poorest. I spend half my time designing for people that have nothing. William McDonough design half people If you don't like carbon, if you want to be zero carbon, then you might as well shoot yourself, dry up and blow away because you are carbon. William McDonough dry-up zero blow The problem carbon is that everyone thinks we have an energy problem, we don't. We have plenty of energy. We have a carbon problem. Carbon is a material, so we have a material problem, not an energy problem. William McDonough energy problem thinking We achieved our mission to the moon. Let's look home from that lofty perch and reimagine our mission on Earth - that is what we need to do here. Together, we can upcycle everything. The world will be better for our positive visions and actions. William McDonough together-we-can moon home In planetary terms, we're all downstream. William McDonough term Carbon in your body - that's good thing. In a tree, it's good. In the atmosphere, it's a bad. Nature wants to sequester carbon in biota. And when we burn it, we release it. It's the wrong system. William McDonough atmosphere body tree Richard Meier told me, 'Young man, solar energy has nothing to do with architecture.' William McDonough architecture energy men
