If you'd put it in a Powerpoint deck don't put it in your ad Lee Clow More Quotes by Lee Clow More Quotes From Lee Clow There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules. Lee Clow independencesurfingocean If it's been done, do it better. If it hasn't been done, do it so well that better is not an option. Lee Clow wellsdoneifs Make it smart. Make it beautiful. Have fun. Lee Clow smartfunbeautiful An ad should be an appetizer, not a buffet. Lee Clow appetizersbuffetsshould What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt. Lee Clow shirtst-shirtwant Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all. Lee Clow bitsscaryideas Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed. Lee Clow baby-stepsstepsbaby I’d rather apologize than to be so timid as to never try to do anything smart or brave. Lee Clow smartmarketingbrave Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same. Lee Clow creativitychallengesopportunity Actions speak louder than meetings. Lee Clow meetingsspeakaction Everything a brand does is advertising. Lee Clow advertisingbrandsdoe Creative people are 50% ego and 50% insecurity. Lee Clow egocreativepeople [In 2007] People's relationship with a brand is becoming a dialog, not a monolog. Lee Clow brandsbecomingpeople I have always felt the word 'advertising' is either a diminutive or derogatory term that kind of goes with stuff people don't like, and I always felt frustrated because I felt like I was a communication artist or a media artist. The best advertising is one of the art forms of our culture. Lee Clow communicationmediaart Shocking is easy. Shockingly brilliant, a bit more challenging. Lee Clow brilliantchallengeseasy I've never found a client's business problem that could be solved solely through advertising. Lee Clow advertisingclientsproblem Consumers never complain about ads being too smart. Lee Clow consumerssmartcomplaining Listen real hard to the smartest guy in the room before you go trying to prove how smart you are. Lee Clow smartguyreal It's very demeaning that we have to put on a show to prove that we know how to put on a show. Lee Clow demeaningproveshows An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run. Lee Clow homerunningaverage
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