If you're digging a hole in the wrong place, making it deeper doesn't help anything. Seymour Chwast More Quotes by Seymour Chwast More Quotes From Seymour Chwast If you do not start with the idea, you are creating fine art - its personal, but it tends not to communicate. Seymour Chwast creativity communication art I read once about the concepts of a lateral idea and the vertical idea. If you dig a hole and it’s in the wrong place, digging it deeper isn’t going to help. The lateral idea is when you skip over and dig someplace else. Seymour Chwast digging motivational ideas If you dig a hole and it's in the wrong place, digging it deeper isn't going to help. Seymour Chwast holes digging-a-hole helping