In many cases, the more you try to compete, the less competitive you actually are. Kathy Sierra More Quotes by Kathy Sierra More Quotes From Kathy Sierra Give users what they actually want, not what they say they want. And whatever you do, don't give them new features just because your competitors have them! Kathy Sierra competitors want giving Upgrade your user, not your product. Value is less about the stuff and more about the stuff the stuff enables. Don't build better cameras - build better photographers. Kathy Sierra cameras photographer stuff The secret to building great products is not creating awesome features, it's to make your users awesome. Kathy Sierra creating building secret It does not matter how awesome your product is or your presentation or your post. Your awesome thing matters ONLY to the extent that it serves the user's ability to be a little more awesome. Kathy Sierra awesome-things doe littles Make the right things easy and the wrong things hard to do. Kathy Sierra wrong-things hard easy Just make people better at something they want to be better at. Kathy Sierra want people Give users what they actually want, not what they say they want. Kathy Sierra users want giving We are all human, and caring about the way something looks and feels does not mean we're superficial--it means we're human. We don't need to exploit sex to recognize that a certain amount of sexiness is both pleasurable and natural. Kathy Sierra caring mean sex The best user experiences are enchanting. They help the user enter an alternate reality, whether it's the world of making music, writing, sharing photos, coding, or managing a project. Kathy Sierra alternate-realities writing reality Amazing, powerful, inspirational - those adjectives might make me sound like a fawning fan, but REWORK is that useful. Be prepared for a new feeling of clarity and motivation. Kathy Sierra motivation powerful feelings Code as if the next guy to maintain your code is a homicidal maniac who knows where you live. Kathy Sierra where-you-live next guy Twitter, for all its good, is a hate amplifier. Kathy Sierra amplifiers hate
