It has to go to the level of emotional connection, where you feel without it you're lost.

Hosain Rahman

Categorized in : Emotional Levels Connections

The thinking needs to shift from being less about the actual things, to being about the individual user.

individual needs thinking

I have a daily call thats 2.5 hrs with the entire team: from materials, sourcing, manufacturing, design, sensor, firmware... mechanical engineering - all together and they all have to sit through each other's updates... but then understand what those tradeoffs are and I sort of force that communication.

engineering communication team

We can dream a lot faster than what's possible.

hardware faster dream

You gotta think about your category, your replacement cycle, usage, how these things come together and the dynamics are different.

different together thinking

I think that 'system think' is a mindset.

hardware mindset thinking

You have to have the definition of what you're trying to do across the system.

hardware definitions trying

No one is going to tell you what to build. If they did, then they should do it, not you.

hardware ifs should

You sort of have to separate what are questions you can ask that are going to help make you smarter about your thesis versus... trying to get somebody to validate it for you.

hardware helping trying

We start to try to live in tomorrow and the future, and start to think about what we build today as a stepping stone to graduate users.

stones trying thinking

What is the user problem that once we solve users can't live without?

hardware solve problem

Think about where does this stand in the experience continuum that you've been imagining, where the world's going to go.

doe world thinking

You have to take those concepts and prove them, a little bit like you do a PhD thesis.

phds like-you littles

It is a little bit science project-y sometimes, and we talk about it that way.

littles sometimes way

In the hardware world, you've got to take your time because your iteration cycles are much more deliberate.

take-your-time hardware world

Everything for us is a system. We don't think about it discretely as just as a piece of hardware, or discretely as an application... or discretely as a platform. We think about it across the whole thing.

platforms pieces thinking

It turned out that building mobile software was a lot more like building hardware... where you had 1 shot and you had to get it right, right out of the gate.

shots building software